18 May 2011
| by Loulla-Mae Eleftheriou-Smith and John Reynolds
and sprinter Usain Bolt in its marketing, as well as sponsoring high-profile events such as Aviva Premiership ...
01 Feb 2011
| by Staff
director of Aviva. Each year these awards add to the industry's knowledge on marketing excellence ...
director, Aviva, Craig Inglis, marketing director, John Lewis, Chris Jansen, marketing director British ...
28 Jan 2011
PICK OF THE WEEK
Ian Darby was haunted by Abbott Mead Vickers BBDO s latest Aviva spot featuring Paul Whitehouse: "The Ghost dead bloke in the room trick has rarely been executed so effectively ...
1
AMV BBDO
Aviva
Paul Whitehouse
Turkey tally ...
03 Nov 2010
| by Rachel Barnes
, a real-time snapshot after two weeks of voting reveals that Aviva, Giffgaff, Costa Coffee ...
.'
Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ...
,000 photos have been uploaded in the first three weeks.
'Aviva now has two-and-a-half times the sector ...
21 Oct 2010
| by Staff
for its engineering excellence.
AVIVA
With its rebrand from Norwich Union firmly behind it, Aviva ...
of Premiership rugby, Aviva recently embarked on its first global brand campaign. The initiative offers customers ...
16 Jun 2010
| by Gareth Jones
This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...
26 May 2010
| by Nicola Clark
, Camelot's Dianne Thompson and Aviva's Amanda Mackenzie all made the top ten. There were a total ...
26 May 2010
| by Nicola Clark
instant-win games.
10. Amanda Mackenzie, Aviva
Mackenzie's epic campaign to rebrand Norwich Union as Aviva was not without risk - after all, changing a venerable and beloved UK brand name to a global ...
and respected marketers, the question now is whether there are sufficient challenges left at Aviva to keep its ...
23 Mar 2010
| by Nicola Clark
group Aviva, which increased its marketing spend by 87% year on year as part of an ambitious rebranding campaign. Sally Shire, Aviva's group brand development director, says that the downturn made introducing ...
of the Aviva brand, achieved ahead of all our internal targets, so our investment has served us very well ...
20 Jan 2010
| by Joe Thomas
LONDON - Revlon has become the official sponsor for United Kingdom Athletics (UKA) and The Aviva GB