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Aviva 'Aviva home insurance relaunch' by AMV BBDO

Paul Whitehouse plays a goth in the latest Aviva ad by AMV BBDO...The aim of the campaign is to re-launch Aviva s "stress free" Home insurance. ...

James Murray resigns from Fleishman-Hillard

, Aviva, Scottish Power and the State Bank of India. Richard Kanareck, Fleishman-Hillard s MD in London ...

Unilever tops 2012 Marketing Society Awards nominations

, Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Aviva plots digital roster overhaul

Aviva has called a review of its digital agency arrangements as the insurer looks to consolidate...life cover and direct services insurance portfolio. Aviva currently works with a number of agencies ... Aviva s advertising account. News of the review follows a separate web-build pitch at the end of last year. Agencies are waiting for the result on this process. It also follows Aviva s decision to call ...

Aviva 'detector' by AMV BBDO

The latest ad for Aviva car insurance introduces a new Paul Whitehouse character, a Lancastrian...The spot, by Abbott Mead Vickers BBDO, promotes Aviva s new online deal. "Eddie" will also appear in two more ads planned for this year. The spot was written by Dave Buchanan and art directed by Mike Hannett. It was directed by Declan Lowney through HSI. ...

Aviva 'for the love of your home' by AMV BBDO

Aviva has released a set of idents for its partnership with the Home channel to advertise its home

Aviva 'Aviva MultiCar' by Abbott Mead Vickers BBDO

Abbott Mead Vickers BBDO has created an integrated campaign to support the launch of Aviva's new...The new ad is the latest in the current campaign in which Paul Whitehouse plays a range of Aviva customers. His latest character is a fishing fanatic. ...

CST The Gate snares Aviva's Mugliston as chief executive

CST The Gate has poached Aviva's global brand director, Luke Mugliston, to become its chief..., the managing director, becomes chairman. Mugliston leaves Aviva after seven years, during which time ... Tim Lindsay. Mugliston said: "While I am sad to leave Aviva, I always planned to come back ...

Aviva 'ITV Drama Premieres idents' by AMV BBDO

Aviva is using real-life customer experiences to demonstrate how it looks after them in times

Aviva hires Albion to launch online car insurance brand

Aviva has appointed Albion London to handle the advertising for the launch of its new online car...Aviva's Quote Me Happy brand, which allows customers to buy and manage Aviva motor insurance online. Launched last month, the service will be marketed as distinct from the main Aviva brand. It has been ... in 2003. The line was scrapped in 2007 and Norwich Union was subsequently rebranded as Aviva. However ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.