City PR players vie for Direct Line spin-off brief
04 Apr 2012 | by Alec Mattinson
names Mike Biggs, ex-finance director of Aviva, as Direct Line chairman, widely seen as a move close ...
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James Murray resigns from Fleishman-Hillard
18 May 2012 | by John Owens
, Aviva, Scottish Power and the State Bank of India. Richard Kanareck, Fleishman-Hillard s MD in London ...
Aviva hands consolidated digital account to Dare
03 Apr 2012 | by Sara Kimberley
Aviva has appointed Dare to handle its consolidated digital advertising account....The agency won the account after a competitive pitch against Razorfish, Weapon 7 and TMW. Aviva ... to consolidate into a single agency. Dare will now handle Aviva's consolidated digital account, also covering ... handles Aviva's advertising account, but is unaffected by the appointment. Separately, Aviva's review ...
Aviva plots digital roster overhaul
01 Mar 2012 | by Sara Kimberley
Aviva has called a review of its digital agency arrangements as the insurer looks to consolidate...life cover and direct services insurance portfolio. Aviva currently works with a number of agencies ... Aviva s advertising account. News of the review follows a separate web-build pitch at the end of last year. Agencies are waiting for the result on this process. It also follows Aviva s decision to call ...
Npower hires Axa's Britton to top marketing post
30 Jan 2012 | by Alex Brownsell
, before subsequently joining Aviva as interim brand, sponsorship and corporate responsibility director ...
Aviva's Amanda Mackenzie named Marketing Society president
29 Nov 2011 | by Alex Brownsell
Aviva's chief marketing and communications officer, Amanda Mackenzie, has been unveiled...provided an impressive example by becoming the first chief marketing officer of Aviva on its executive ...
Aviva hires Albion to launch online car insurance brand
08 Sep 2011 | by Matt Williams
Aviva has appointed Albion London to handle the advertising for the launch of its new online car...Aviva's Quote Me Happy brand, which allows customers to buy and manage Aviva motor insurance online. Launched last month, the service will be marketed as distinct from the main Aviva brand. It has been ... in 2003. The line was scrapped in 2007 and Norwich Union was subsequently rebranded as Aviva. However ...
Aviva sells RAC for £1bn to US private equity firm
24 Jun 2011 | by Ben Bold
Aviva has agreed to sell motor breakdown business RAC for £1bn to US private equity firm Carlyle...Aviva has said it will maintain a commercial partnership with RAC after the sale, which is expected to be concluded at the end of September. This means that Aviva will continue to sell RAC breakdown cover to its customers. Aviva said in a statement that the RAC's management, which includes ...
Kitcatt Nohr Digitas secures first account win with Aviva
31 Mar 2011 | by Sara Kimberley
Aviva has appointed Kitcatt Nohr Digitas to handle the global advertising account for its...independent financial advisors. The review, which began in February, was led by the Aviva global marketing and corporate affairs director, Paul Lockstone. It follows the appointment of CMW to handle Aviva's global digital activity last November. Abbott Mead Vickers BBDO, which creates Aviva's consumer facing ...
Halifax shortlists three for £25m advertising account
30 Nov 2010 | by Matt Williams
brands. AMV BBDO currently handles the advertising for Capital One, Sainsbury Bank and Aviva, while RKCR ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
