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Aviva hands consolidated digital account to Dare

Aviva has appointed Dare to handle its consolidated digital advertising account....The agency won the account after a competitive pitch against Razorfish, Weapon 7 and TMW. Aviva ... to consolidate into a single agency. Dare will now handle Aviva's consolidated digital account, also covering ... handles Aviva's advertising account, but is unaffected by the appointment. Separately, Aviva's review ...

Aviva plots digital roster overhaul

Aviva has called a review of its digital agency arrangements as the insurer looks to consolidate...life cover and direct services insurance portfolio. Aviva currently works with a number of agencies ... Aviva s advertising account. News of the review follows a separate web-build pitch at the end of last year. Agencies are waiting for the result on this process. It also follows Aviva s decision to call ...

The Annual 2011: Top 10 celebrity ads

in his kitchen that really makes the spot. 7. Aviva, Paul Whitehouse OK, so Abbott Mead Vickers BBDO's Aviva campaign starring Whitehouse has been a bit hit and miss, but one spot ...

Aviva revamps Downton Abbey idents as Ofcom launches investigation

Aviva, the insurance brand, has modified the idents for its sponsorship of 'Downton Abbey...Aviva is the headline sponsor of 'Downton Abbey' as part of a wider deal covering ITV's drama ... motorcycle accident and lost his job as a result but was helped by Aviva because he had taken out income protection insurance. Aviva's idents have attracted criticism due to the downbeat tone jarring ...

CST The Gate snares Aviva's Mugliston as chief executive

CST The Gate has poached Aviva's global brand director, Luke Mugliston, to become its chief..., the managing director, becomes chairman. Mugliston leaves Aviva after seven years, during which time ... Tim Lindsay. Mugliston said: "While I am sad to leave Aviva, I always planned to come back ...

Aviva hires Albion to launch online car insurance brand

Aviva has appointed Albion London to handle the advertising for the launch of its new online car...Aviva's Quote Me Happy brand, which allows customers to buy and manage Aviva motor insurance online. Launched last month, the service will be marketed as distinct from the main Aviva brand. It has been ... in 2003. The line was scrapped in 2007 and Norwich Union was subsequently rebranded as Aviva. However ...

Aviva grateful for comic relief in turbulent times

for Aviva globally what Paul Whitehouse has done for the insurance giant in the UK? John Tylee speaks...clinched promotion to the Premier League. Gooding, Aviva's global marketing director, was happy knowing what a boost the achievement will be to the city with which Aviva - in its previous incarnation ... 's equally hopeful that what's good for Norwich will be equally good for Aviva, the football club's main ...

Kitcatt Nohr Digitas secures first account win with Aviva

Aviva has appointed Kitcatt Nohr Digitas to handle the global advertising account for its...independent financial advisors. The review, which began in February, was led by the Aviva global marketing and corporate affairs director, Paul Lockstone. It follows the appointment of CMW to handle Aviva's global digital activity last November. Abbott Mead Vickers BBDO, which creates Aviva's consumer facing ...

Close-Up: Return of the art of advertising conversations

tightly scripted ads for Aviva. M C Saatchi's new campaign for Direct Line sees comedians including Chris ... Vickers BBDO (wrote Aviva 'goth') Trends are usually provoked by "what wins". When the sumptuous ... Kay. Even ads I thought were going to be funny and turn out not to be, like the current Aviva spot ...

Pick & Turkey league (28 Jan 2011)

PICK OF THE WEEK Ian Darby was haunted by Abbott Mead Vickers BBDO s latest Aviva spot featuring Paul Whitehouse: "The Ghost dead bloke in the room trick has rarely been executed so effectively ... 1 AMV BBDO Aviva Paul Whitehouse Turkey tally ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.