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budgets. For others, the issue is more complex. Direct Line and Aviva are the most high-profile examples ...
group Aviva, which increased its marketing spend by 87% year on year as part of an ambitious rebranding campaign. Sally Shire, Aviva's group brand development director, says that the downturn made introducing ... of the Aviva brand, achieved ahead of all our internal targets, so our investment has served us very well ...
that what is important to consumers is covered. AVIVA: Listening to life stories In 2008, Aviva's life ... traditional assumptions and not just reside within my insight team,' says Aviva marketing director Anne ...
into Thiam's wounds, up popped Andrew Moss, the chief executive of Aviva, the Pru's main British rival ... years ago, Aviva made an approach to acquire the Pru. At the time, Moss was Aviva's finance director ... Aviva's genuine long-term growth might come from. Still, Moss' barbed comments about the comparative ...
premiums (GWP) in 2007. The top five players, which also include Aviva, RSA, Zurich and Fortis, account for 66%, with a total GWP of 5.4bn. Norwich Union has just rebranded as Aviva with a high-profile ad ... 2 Aviva 1033 1171 1388 ...
Norwich Union, the UK's biggest insurer, is set to change its customer website address to Aviva
react.' Norwich Union, soon to be Aviva, has responded by withdrawing from price-comparison sites ...
Aviva is an odd name. More like a small car. Or, a beauty spa. Sorry, that's Aveda. In fact it
Kennedy Amsterdam will run across TV, cinema, digital, banners and print channels. Aviva hires Gooding Insurer Aviva has expanded its marketing team ahead of the 2009 rebrand of Norwich Union. Jan Gooding has ...
LONDON - Insurance giant Aviva has bolstered to its internal marketing team as its gears up for its...that best practice is maintained across Aviva's global marketing communications. Both marketers are set to join on 1 December. They will report directly to Aviva's chief marketing officer, Amanda Mackenzie. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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