Motorists warned about car insurance law changes in TV ad campaign
23 May 2011 | by Alex Brownsell
from insurance brands such as Aviva, Zurich, Allianz, RSA, More Th n and RBS. Mike Penning, road ...
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Aviva brings in RPM for British athletics sponsorship
31 May 2011 | by Loulla-Mae Eleftheriou-Smith
Aviva, the global insurance brand, has appointed marketing agency RPM to handle experiential...RPM will create a campaign to showcase Aviva's sponsorship of the Great Britain and Northern ... and demonstrate Aviva's involvement with the sport over the next year. Gerri Carr, senior sponsorship manager at Aviva, said: "We are proud to be highlighting the full extent of our athletics sponsorship, from our ...
Tesco Mobile edges out O2 in Net Promoter Score survey
18 May 2011 | by Oliver Luft
" for the sector, while the home insurance sector, which included Aviva, AXA, Direct Line, More Th n, Swinton ...
Marketer of the Year 2011: Final four revealed
17 May 2011 | by Staff
marketing and communications director at Aviva. Blakesley is credited with turning around the global ... -centric approach to marketing at Aviva. The shortlist was compiled through a combination of votes from readers ...
Aviva focuses on health for social media push
03 May 2011 | by Ed Owen
Aviva has launched a social media campaign called 'Healthy Cheer' designed to celebrate...to encourage them and associate Aviva with health. Research by the insurance group suggests 54% of attempts ... a team of Aviva cheerleaders. Friends can be nominated at www ... at Aviva UK Health, said: "We all have good intentions to get a bit fitter but we also know it can be hard ...
Marketing Society Marketer of the Year
12 Apr 2011 | by Marketing Staff
these in his stride. AMANDA MACKENZIE, Chief marketing and communications director, Aviva Visionary ... Union under the global Aviva moniker. Since then, she has been the spearhead of a focus on brand activity that has led Aviva to adopt a more customer-centric approach to marketing. This has been evident ...
Kitcatt Nohr Digitas secures first account win with Aviva
31 Mar 2011 | by Sara Kimberley
Aviva has appointed Kitcatt Nohr Digitas to handle the global advertising account for its...independent financial advisors. The review, which began in February, was led by the Aviva global marketing and corporate affairs director, Paul Lockstone. It follows the appointment of CMW to handle Aviva's global digital activity last November. Abbott Mead Vickers BBDO, which creates Aviva's consumer facing ...
Aviva to publish positive customer feedback in social media
15 Feb 2011 | by Mark Banham
Insurance specialist Aviva is to highlight positive customer comments in social media, using a...sites. Aviva has emphasised its customer service in recent advertising. The positive-only filtering ... at Aviva, said: "We ve been working with ServiceTick for a couple of years now and we like the way ...
Close-Up: Return of the art of advertising conversations
11 Feb 2011 | by Anne Cassidy
tightly scripted ads for Aviva. M C Saatchi's new campaign for Direct Line sees comedians including Chris ... Vickers BBDO (wrote Aviva 'goth') Trends are usually provoked by "what wins". When the sumptuous ... Kay. Even ads I thought were going to be funny and turn out not to be, like the current Aviva spot ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
director of Aviva. Each year these awards add to the industry's knowledge on marketing excellence ... director, Aviva, Craig Inglis, marketing director, John Lewis, Chris Jansen, marketing director British ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
