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Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

02 Feb 2012 | by Amanda Mackenzie

officer at Aviva and president of The Marketing Society, gives her summary of last week's event....by Aviva. In essence, this is about developing a global framework requiring companies to produce an annual ...

The Annual 2011: Top 10 celebrity ads

16 Dec 2011 | by Staff

in his kitchen that really makes the spot. 7. Aviva, Paul Whitehouse OK, so Abbott Mead Vickers BBDO's Aviva campaign starring Whitehouse has been a bit hit and miss, but one spot ...

Brands failed by siloed approach to marketing

23 Sep 2011 | by Andrew McCormick

-ordination, communication and common interest from all parties,' she adds. Insurer Aviva's global brand director, Jan ... ,' she says. 'What we have experienced at Aviva, is our transformation into a single brand, with everyone ... could never achieve.' Aviva has also taken practical steps to make sure its marketing meets overall ...

British Airways: building a brand, from the inside out

29 Jul 2011 | by Suzy Bashford

communications approach ahead of its global rebrand is Aviva. Jan Gooding, global marketing director ... of the activity's success will be how it has affected staff pride. - Aviva Bringing its brands together ... -loved, 300-year-old brand - Norwich Union - was an emotional issue. That's why Aviva management dedicated ...

Tesco Mobile edges out O2 in Net Promoter Score survey

18 May 2011 | by Oliver Luft

" for the sector, while the home insurance sector, which included Aviva, AXA, Direct Line, More Th n, Swinton ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

01 Feb 2011 | by Staff

director of Aviva. Each year these awards add to the industry's knowledge on marketing excellence ... director, Aviva, Craig Inglis, marketing director, John Lewis, Chris Jansen, marketing director British ...

Battle of the brands

03 Nov 2010 | by Rachel Barnes

, a real-time snapshot after two weeks of voting reveals that Aviva, Giffgaff, Costa Coffee ... .' Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ... ,000 photos have been uploaded in the first three weeks. 'Aviva now has two-and-a-half times the sector ...

The best brands of 2010: choose your winner

21 Oct 2010 | by Staff

for its engineering excellence. AVIVA With its rebrand from Norwich Union firmly behind it, Aviva ... of Premiership rugby, Aviva recently embarked on its first global brand campaign. The initiative offers customers ...

Paper Round (27 July) - Which brands are advertising in the national press?

27 Jul 2010 | by Sarah Johnson

with a role in recruiting volunteers. BMW and Aviva take out ads in the supplement and the paper also ...

Editor's comment: Bold brands set creativity free

16 Jun 2010 | by Gareth Jones

This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...

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