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OMD wins £80m Norwich Union and RAC accounts

The pitch was sparked by Norwich Union's parent company Aviva's £1.1bn acquisition of RAC in March. Brand Connection was the incumbent on Norwich Union for 21 years, while Vizeum handled RAC. Colin Webb, marketing director at Norwich Union General Insurance, said: "We are looking forward to building ...

Aviva appoints Karen Earl to manage sailing sponsorship

LONDON – Aviva, the financial services group, has appointed Karen Earl Sponsorship to manage its...sponsorship of Caffari's attempt to sail solo non-stop around the world. Aviva, which owns the Norwich ... progressive way. The savings, insurance and investment company believes Caffari and The Aviva Challenge epitomise this. Stephen Pain, Aviva group corporate affairs director, said: "We chose to appoint Karen ...

Rac launches £5m ad campaign featuring real-life patrols

The £5m campaign has been created by Abbot Mead Vickers BBDO and follows its recent acquisition by insurance group Aviva, which also owns the Norwich Union Insurance group. The 'More know how' ads have ... , poster and promotional ad campaign focusing on the RAC's breakdown service. Aviva combined most ...

Abbott Mead Vickers wins £11m RAC advertising account

The motoring organisation, which is now owned by insurance group Aviva, moved its business to the agency without a pitch. David Lewis, RAC commercial director, said: "AMV BBDO has a proven track ... to financial group Aviva in March of this year for £1bn. Aviva also owns insurance firm Norwich Union. AMV ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.