Editor's Comment: Unilever's Paul Polman: a CEO worth every penny
09 May 2012 | by Noelle McElhatton, Noelle.McElhatton@haymarket.com
It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp
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Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
, Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
responsible may feel they have little choice but to pull it. Aviva and Downton This was the case with Aviva's Downton Abbey idents last year, which told the true story of a man who lost his job after a motorcycle accident. Kevin Peake, Aviva's director of sponsorship and brand, says the company acted ...
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
02 Feb 2012 | by Amanda Mackenzie
officer at Aviva and president of The Marketing Society, gives her summary of last week's event....by Aviva. In essence, this is about developing a global framework requiring companies to produce an annual ...
Brands failed by siloed approach to marketing
23 Sep 2011 | by Andrew McCormick
-ordination, communication and common interest from all parties,' she adds. Insurer Aviva's global brand director, Jan ... ,' she says. 'What we have experienced at Aviva, is our transformation into a single brand, with everyone ... could never achieve.' Aviva has also taken practical steps to make sure its marketing meets overall ...
British Airways: building a brand, from the inside out
29 Jul 2011 | by Suzy Bashford
communications approach ahead of its global rebrand is Aviva. Jan Gooding, global marketing director ... of the activity's success will be how it has affected staff pride. - Aviva Bringing its brands together ... -loved, 300-year-old brand - Norwich Union - was an emotional issue. That's why Aviva management dedicated ...
Tesco Mobile edges out O2 in Net Promoter Score survey
18 May 2011 | by Oliver Luft
" for the sector, while the home insurance sector, which included Aviva, AXA, Direct Line, More Th n, Swinton ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
director of Aviva. Each year these awards add to the industry's knowledge on marketing excellence ... director, Aviva, Craig Inglis, marketing director, John Lewis, Chris Jansen, marketing director British ...
Battle of the brands
03 Nov 2010 | by Rachel Barnes
, a real-time snapshot after two weeks of voting reveals that Aviva, Giffgaff, Costa Coffee ... .' Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ... ,000 photos have been uploaded in the first three weeks. 'Aviva now has two-and-a-half times the sector ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
