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Biggest brands: Top 100 advertisers 2010

group Aviva, which increased its marketing spend by 87% year on year as part of an ambitious rebranding campaign. Sally Shire, Aviva's group brand development director, says that the downturn made introducing ... of the Aviva brand, achieved ahead of all our internal targets, so our investment has served us very well ...

The glass ceiling in marketing

statistics,' said Amanda Mackenzie, group marketing director at Aviva. Female marketing directors' salaries ...

Power 100 Marketers of 2008: 1-50

left in no doubt that he still has great enthusiasm for the job in hand. 12. Amanda Mackenzie, Aviva ... services at BT, moved to Aviva from British Gas earlier this year. The flame-haired marketer, having ... on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ...

Ditch the name, not the customers

of insurance company Aviva admitted he was considering scrapping the Norwich Union name, utilities firm E ... , believes Aviva would be mad to ditch the Norwich Union name in a quest for global economies of scale ...

Ethical marketing

. Who s doing it: Insurance company Aviva. Its latest ad campaign declares that the firm s strategy for the future is to make sure there is a future . But what will Aviva do about it? It is committed to becoming ...

Top 100 online advertisers

.22% 31,427,266 -16.58% 48 Aviva 1,301,000 178.41% 32.99% 3,943,426 316.69% 49 ING Direct ...

Aviva awards online work to Glue and Good Technology

LONDON - Insurance company Aviva has appointed Good Technology and Glue London to handle the £4m...the creative and strategic development of RAC on the web. Aviva declined to comment. Good Technology ... for the account in October. The appointment of Good Technology and Glue London comes after Aviva decided in June ...

RAC plans integrated membership activity

Union owner Aviva in March. If you have an opinion on this or any other issue raised on Brand ...

 

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