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Aviva appoints Karen Earl to manage sailing sponsorship

LONDON – Aviva, the financial services group, has appointed Karen Earl Sponsorship to manage its...sponsorship of Caffari's attempt to sail solo non-stop around the world. Aviva, which owns the Norwich ... progressive way. The savings, insurance and investment company believes Caffari and The Aviva Challenge epitomise this. Stephen Pain, Aviva group corporate affairs director, said: "We chose to appoint Karen ...

Rac launches £5m ad campaign featuring real-life patrols

The £5m campaign has been created by Abbot Mead Vickers BBDO and follows its recent acquisition by insurance group Aviva, which also owns the Norwich Union Insurance group. The 'More know how' ads have ... , poster and promotional ad campaign focusing on the RAC's breakdown service. Aviva combined most ...

RAC consolidates DM account into Fox Murphy

The agency has been given three months' notice on the business, which is being consolidated into the Norwich-based agency Fox Murphy. Fox Murphy is retained by the financial services group Aviva, which ... Partnership, which created the "helping hand" advertising idea. Aviva is aiming to boost the RAC ...

RAC plans integrated membership activity

Union owner Aviva in March. If you have an opinion on this or any other issue raised on Brand ...

Lovell axed as Aviva restructures RAC

of the breakdown recovery group's £1.1bn takeover by Aviva....Lovell will leave the company on 30 June. His opposite number at Aviva's insurance business Norwich Union, Ben Welsh, takes over comms responsibility for both the RAC and NU brands. The RAC's comms team remains at 13 staff, plus 12 at its Lex fleet-hire business. Rebecca Bell, Rachel Knowles ...

Abbott Mead Vickers wins £11m RAC advertising account

The motoring organisation, which is now owned by insurance group Aviva, moved its business to the agency without a pitch. David Lewis, RAC commercial director, said: "AMV BBDO has a proven track ... to financial group Aviva in March of this year for £1bn. Aviva also owns insurance firm Norwich Union. AMV ...

 

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