Rapier picks up £7m advertising account for RAC
07 Jul 2011 | by Sara Kimberley
RAC, the roadside breakdown service that was sold recently by the insurance giant Aviva, has...for six years, will continue to handle brand advertising for Aviva. David Tyers, the sales ... service businesses in the UK." Last month, Aviva sold RAC for 1bn to the US private equity company The Carlyle Group as part of its strategy to focus on its insurance and savings business. However, Aviva ...



