RAC, the roadside breakdown service that was sold recently by the insurance giant Aviva, has...for six years, will continue to handle brand advertising for Aviva. David Tyers, the sales ... service businesses in the UK." Last month, Aviva sold RAC for 1bn to the US private equity company The Carlyle Group as part of its strategy to focus on its insurance and savings business. However, Aviva ...
Aviva has agreed to sell motor breakdown business RAC for £1bn to US private equity firm Carlyle...Aviva has said it will maintain a commercial partnership with RAC after the sale, which is expected to be concluded at the end of September. This means that Aviva will continue to sell RAC breakdown cover to its customers. Aviva said in a statement that the RAC's management, which includes ...
appointment by the RAC, which is owned by the insurance giant Aviva, follows a shift in marketing strategy ... on the RAC advertising business since 2005 and also handles brand advertising for Aviva s insurance range ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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