Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...
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RAC hires John Orriss to head marketing
23 May 2012 | by Matthew Chapman
review being run by the US private equity company's procurement team. Last year, Aviva sold the RAC ...
Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
( ) Confused. com Wordley Production, Hornet Inc/PHD 44 5 ( ) Aviva ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
, Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
Aviva takes on Admiral with latest Paul Whitehouse ad
04 Jan 2012 | by Alex Brownsell
Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance...the Ollie. Heather Smith, director of marketing at Aviva, said: "This new campaign builds on the success ... Aviva as interim brand, sponsorship and corporate responsibility director . He reports to Aviva's UK ...
Aviva sells RAC for £1bn to US private equity firm
24 Jun 2011 | by Ben Bold
Aviva has agreed to sell motor breakdown business RAC for £1bn to US private equity firm Carlyle...Aviva has said it will maintain a commercial partnership with RAC after the sale, which is expected to be concluded at the end of September. This means that Aviva will continue to sell RAC breakdown cover to its customers. Aviva said in a statement that the RAC's management, which includes ...
Motorists warned about car insurance law changes in TV ad campaign
23 May 2011 | by Alex Brownsell
from insurance brands such as Aviva, Zurich, Allianz, RSA, More Th n and RBS. Mike Penning, road ...
Marketing Society Marketer of the Year
12 Apr 2011 | by Marketing Staff
these in his stride. AMANDA MACKENZIE, Chief marketing and communications director, Aviva Visionary ... Union under the global Aviva moniker. Since then, she has been the spearhead of a focus on brand activity that has led Aviva to adopt a more customer-centric approach to marketing. This has been evident ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
director of Aviva. Each year these awards add to the industry's knowledge on marketing excellence ... director, Aviva, Craig Inglis, marketing director, John Lewis, Chris Jansen, marketing director British ...
RAC launches Christmas breakdown gift cards
13 Dec 2010 | by Alex Brownsell
RAC, owned by Aviva, has partnered with gift card company InComm to create the 29 single-use breakdown cover vouchers that will roll out to in 600 Shell forecourt outlets across the country. The brand plans to extend the roll-out to further outlets during 2011. RAC marketing manager Shirley Gabriel ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
