to remove filtersMarketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
react.' Norwich Union, soon to be Aviva, has responded by withdrawing from price-comparison sites ...
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Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
group Aviva, which increased its marketing spend by 87% year on year as part of an ambitious rebranding campaign. Sally Shire, Aviva's group brand development director, says that the downturn made introducing ... of the Aviva brand, achieved ahead of all our internal targets, so our investment has served us very well ...
The glass ceiling in marketing
16 Sep 2008 | by Joe Thomas
statistics,' said Amanda Mackenzie, group marketing director at Aviva. Female marketing directors' salaries ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
left in no doubt that he still has great enthusiasm for the job in hand. 12. Amanda Mackenzie, Aviva ... services at BT, moved to Aviva from British Gas earlier this year. The flame-haired marketer, having ... on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ...
Ethical marketing
22 May 2007 | by Helen Edwards
. Who s doing it: Insurance company Aviva. Its latest ad campaign declares that the firm s strategy for the future is to make sure there is a future . But what will Aviva do about it? It is committed to becoming ...
Top 100 online advertisers
21 Mar 2007 | by Gareth Jones
.22% 31,427,266 -16.58% 48 Aviva 1,301,000 178.41% 32.99% 3,943,426 316.69% 49 ING Direct ...
Aviva awards online work to Glue and Good Technology
22 Nov 2006 | by by Gareth Jones
LONDON - Insurance company Aviva has appointed Good Technology and Glue London to handle the £4m...the creative and strategic development of RAC on the web. Aviva declined to comment. Good Technology ... for the account in October. The appointment of Good Technology and Glue London comes after Aviva decided in June ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
