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This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...
instant-win games. 10. Amanda Mackenzie, Aviva Mackenzie's epic campaign to rebrand Norwich Union as Aviva was not without risk - after all, changing a venerable and beloved UK brand name to a global ... and respected marketers, the question now is whether there are sufficient challenges left at Aviva to keep its ...
group Aviva, which increased its marketing spend by 87% year on year as part of an ambitious rebranding campaign. Sally Shire, Aviva's group brand development director, says that the downturn made introducing ... of the Aviva brand, achieved ahead of all our internal targets, so our investment has served us very well ...
0 0 Aviva, the UK's second-biggest insurer, will keep an eye on the break-up of ING to see ...
in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs as a result of the global downturn. Aviva plans to make around 1,690 job cuts over 2009, while Swiss Re ...
react.' Norwich Union, soon to be Aviva, has responded by withdrawing from price-comparison sites ...
statistics,' said Amanda Mackenzie, group marketing director at Aviva. Female marketing directors' salaries ...
left in no doubt that he still has great enthusiasm for the job in hand. 12. Amanda Mackenzie, Aviva ... services at BT, moved to Aviva from British Gas earlier this year. The flame-haired marketer, having ... on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ...
LONDON - Aviva, the insurance group that owns Norwich Union and the RAC, has called a review of its...Union Direct and Norwich Union Life tasks. Last week, Aviva appointed Amanda MacKenzie as its marketing director. She is due to join the company in March. Aviva declined to comment. ...
. Who s doing it: Insurance company Aviva. Its latest ad campaign declares that the firm s strategy for the future is to make sure there is a future . But what will Aviva do about it? It is committed to becoming ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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