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Brands eye a share of booming digital health sector

30 Jan 2012 | by Sarah Shearman

-leaders in the health data space,' adds Castell. Clear plans Aviva is a case in point. The health ... propositions at Aviva, UK Health, says the scheme, launched in 2009, is popular. 'Our research shows that just ... , adding that all of Aviva's health information is based on sound data. As Jones says: 'There has been a ...

The Annual 2011: Top 10 celebrity ads

16 Dec 2011 | by Staff

in his kitchen that really makes the spot. 7. Aviva, Paul Whitehouse OK, so Abbott Mead Vickers BBDO's Aviva campaign starring Whitehouse has been a bit hit and miss, but one spot ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

01 Feb 2011 | by Staff

director of Aviva. Each year these awards add to the industry's knowledge on marketing excellence ... director, Aviva, Craig Inglis, marketing director, John Lewis, Chris Jansen, marketing director British ...

Battle of the brands

03 Nov 2010 | by Rachel Barnes

, a real-time snapshot after two weeks of voting reveals that Aviva, Giffgaff, Costa Coffee ... .' Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ... ,000 photos have been uploaded in the first three weeks. 'Aviva now has two-and-a-half times the sector ...

The best brands of 2010: choose your winner

21 Oct 2010 | by Staff

for its engineering excellence. AVIVA With its rebrand from Norwich Union firmly behind it, Aviva ... of Premiership rugby, Aviva recently embarked on its first global brand campaign. The initiative offers customers ...

Editor's comment: Bold brands set creativity free

16 Jun 2010 | by Gareth Jones

This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...

Marketing's Power 100

26 May 2010 | by Nicola Clark

instant-win games. 10. Amanda Mackenzie, Aviva Mackenzie's epic campaign to rebrand Norwich Union as Aviva was not without risk - after all, changing a venerable and beloved UK brand name to a global ... and respected marketers, the question now is whether there are sufficient challenges left at Aviva to keep its ...

Biggest brands: Top 100 advertisers 2010

23 Mar 2010 | by Nicola Clark

group Aviva, which increased its marketing spend by 87% year on year as part of an ambitious rebranding campaign. Sally Shire, Aviva's group brand development director, says that the downturn made introducing ... of the Aviva brand, achieved ahead of all our internal targets, so our investment has served us very well ...

And in the real world... Homebase, Santander, Aviva, M&S and more

30 Apr 2009 | by Kate Nettleton

Investors have lambasted Aviva for its decision to spend tens of millions on a star-studded rebranding TV campaign. Aviva's investors accused the board of "squandering" shareholders money on the ads, created by Abbott Mead Vickers BBDO, which starred a number of high-profile stars including Bruce Willis ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

03 Apr 2009 | by Caroline Lovell

in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs as a result of the global downturn. Aviva plans to make around 1,690 job cuts over 2009, while Swiss Re ...

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