Pick & Turkey league (4 Feb 2011)
04 Feb 2011
1 AMV BBDO Aviva Paul Whitehouse 1 JWT London Kit Kat crane ...
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= ( ) Sainsbury's Abbott Mead Vickers BBDO/PHD 44 3= ( ) Aviva Abbott Mead ...
1 AMV BBDO Aviva Paul Whitehouse 1 JWT London Kit Kat crane ...
group Aviva, which increased its marketing spend by 87% year on year as part of an ambitious rebranding campaign. Sally Shire, Aviva's group brand development director, says that the downturn made introducing ... of the Aviva brand, achieved ahead of all our internal targets, so our investment has served us very well ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.