to remove filtersMcCain chips back health focus with £5m athletics tie
15 Jul 2008 | by Gemma Charles
Athletics' principal sponsor is insurance firm Aviva, whose sponsorship also expires in 2012. ...
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Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
group Aviva, which increased its marketing spend by 87% year on year as part of an ambitious rebranding campaign. Sally Shire, Aviva's group brand development director, says that the downturn made introducing ... of the Aviva brand, achieved ahead of all our internal targets, so our investment has served us very well ...
The pitfalls of adopting a new brand name
08 Jul 2008 | by Suzy Bashford
to be replaced by the less patriotic-sounding Aviva, which its senior management argues will allow it to shake...the wrong reasons. However, Aviva brand development director Sally Shire identifies key differences ... believes will make the change a success. Not least of these, she says, is that 'Aviva is already a ... that has such a strong heritage in Britain. Consequently, the Aviva name is being phased in slowly ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
left in no doubt that he still has great enthusiasm for the job in hand. 12. Amanda Mackenzie, Aviva ... services at BT, moved to Aviva from British Gas earlier this year. The flame-haired marketer, having ... on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ...
NEW PRODUCT DEVELOPMENT: The key to selling functional foods - Brand building plays a vital role in winning over consumers for new functional products, says Robert Gray
11 Oct 2001 | by ROBERT GRAY
Disappointing consumer reaction led Nestle to withdraw its LC1 Go! probiotic milk drink from the UK and France last spring, while Novartis pulled its Aviva range of functional foods from Austria and Switzerland in the summer. Meanwhile, Benecol cholesterol ...
OPINION: Food companies need to listen to their consumers
27 Apr 2000 | by LAURA MAZUR, a business writer and auth
enough eager new competitors - such as drugs company Novartis, with its functional food brand, Aviva ...
NEW PRODUCT DEVELOPMENT: From the drawing board to the shelf - We asked top designers to invent a ’functional food’ concept. Holly Acland reports
21 Oct 1999 | by HOLLY ACKLAND
There are few genuinely new categories which emerge in the FMCG sector, so it s little wonder that manufacturers are taking advantage of the burgeoning market for functional foods that claim health benefits. Pharmaceutical giant Novartis is soon to launch Aviva, a brand of functional foods ...
Novartis chooses Joshua for functional foods launch
02 Sep 1999 | by IAN DARBY
its new functional food range, Aviva....Novartis Consumer Health is turning to direct marketing in a bid to overcome consumer fears about its new functional food range, Aviva. Aviva launches in October with products which ... awareness. Novartis hopes that the launch of Aviva will expand the functional foods market, which ...
PUBLIC RELATIONS: Healthy PR advice - Increasing numbers of ’functional food’ marketers are seeking help from PR agencies
19 Aug 1999 | by SIMON ELLERY
Advertising, to launch a new range of products under the name Aviva. Consumer and healthcare experts ... , and trade areas. The Aviva range includes cereal bars, juice drinks, breakfast cereals and chocolate ... campaign and a web site dedicated to Actimel. Product: Aviva Life Foods (range includes chocolate ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
