Sainsbury's Justin King retains hold on Power 100 top spot
27 May 2009 | by Fiona Ramsay
this year. Wal-Mart's Rick Bendel, Morrisons' Marc Bolland, and Aviva's Amanda Mackenzie have also achieved ...
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Could crowd-sourcing be a useful way to generate advertising ideas?
10 Nov 2009 | by Staff
; mso-bidi-language:#0400;} No Jan Gooding, marketing director, Aviva If you have a ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
Mackenzie, Aviva B H The effervescent Mackenzie, a former British Gas marketing director with a reputation for nurturing talent, arrived at Aviva early last year to take on the role of chief marketing officer. Since then, Aviva has spent an estimated 80m using a raft of celebrities to inform consumers ...
And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more
03 Apr 2009 | by Caroline Lovell
in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs as a result of the global downturn. Aviva plans to make around 1,690 job cuts over 2009, while Swiss Re ...
Arla to launch first UK range under own name
31 Mar 2009 | by Alex Brownsell
on their parent name in the UK. These include Unilever, Reckitt Benckiser and insurer Aviva. At present in the UK ...
Not Actual Size hires Derbyshire to manage Walkers
27 Oct 2008 | by Nikki Sandison
will also work with clients including Nike, NFL, Aviva, BMW and Famous Grouse. Derbyshire joins Not Actual ...
McCain chips back health focus with £5m athletics tie
15 Jul 2008 | by Gemma Charles
Athletics' principal sponsor is insurance firm Aviva, whose sponsorship also expires in 2012. ...
The pitfalls of adopting a new brand name
08 Jul 2008 | by Suzy Bashford
to be replaced by the less patriotic-sounding Aviva, which its senior management argues will allow it to shake...the wrong reasons. However, Aviva brand development director Sally Shire identifies key differences ... believes will make the change a success. Not least of these, she says, is that 'Aviva is already a ... that has such a strong heritage in Britain. Consequently, the Aviva name is being phased in slowly ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
left in no doubt that he still has great enthusiasm for the job in hand. 12. Amanda Mackenzie, Aviva ... services at BT, moved to Aviva from British Gas earlier this year. The flame-haired marketer, having ... on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ...
NEW PRODUCT DEVELOPMENT: The key to selling functional foods - Brand building plays a vital role in winning over consumers for new functional products, says Robert Gray
11 Oct 2001 | by ROBERT GRAY
Disappointing consumer reaction led Nestle to withdraw its LC1 Go! probiotic milk drink from the UK and France last spring, while Novartis pulled its Aviva range of functional foods from Austria and Switzerland in the summer. Meanwhile, Benecol cholesterol ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
