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McCain ends commercial partnership with UK Athletics

11 Jan 2012 | by John Reynolds

. The commercial relationship between Aviva and UK Athletics is up for renewal this year. Aviva has been a ...

The Annual 2011: Top 10 celebrity ads

16 Dec 2011 | by Staff

in his kitchen that really makes the spot. 7. Aviva, Paul Whitehouse OK, so Abbott Mead Vickers BBDO's Aviva campaign starring Whitehouse has been a bit hit and miss, but one spot ...

School Reports 2011: OMD Group

05 Sep 2011 | by Staff

: Aviva) TV 48% Press 29% Outdoor 10% Radio 6 ... .8%) The biggest loss for OMD was the 27 million Aviva business. However, considering the group holds 168 accounts ...

School Reports 2011: CMW

05 Sep 2011 | by Staff

integrated advertising for Aviva's investment division, as well as digital work from Kellogg UK, Channel 5 ... "2010 was another great year for new-business growth with Kellogg, Aviva Investors, McCain Foods ...

Marketing Society Awards for Excellence 2011: Global marketing

07 Jun 2011

on its laurels.' Also shortlisted for Global marketing: Aviva, You are the big picture; Cisco ...

PepsiCo reshuffles with new Gatorade UK marketing director

18 May 2011 | by Loulla-Mae Eleftheriou-Smith and John Reynolds

and sprinter Usain Bolt in its marketing, as well as sponsoring high-profile events such as Aviva Premiership ...

Marketing Society Marketer of the Year

12 Apr 2011 | by Marketing Staff

these in his stride. AMANDA MACKENZIE, Chief marketing and communications director, Aviva Visionary ... Union under the global Aviva moniker. Since then, she has been the spearhead of a focus on brand activity that has led Aviva to adopt a more customer-centric approach to marketing. This has been evident ...

Adwatch (6 April) - Top 20 recall: Cravendale gets creative

06 Apr 2011 | by George Bryant, Strategy and founding partner, The Brooklyn Brothers

= ( ) Sainsbury's Abbott Mead Vickers BBDO/PHD 44 3= ( ) Aviva Abbott Mead ...

Gatorade rebrands as 'G'

29 Mar 2011 | by Loulla-Mae Eleftheriou-Smith

profile sporting events, including Aviva Premiership Rugby and the London Triathlon. Last year, Gatorade ...

Close-Up: Return of the art of advertising conversations

11 Feb 2011 | by Anne Cassidy

tightly scripted ads for Aviva. M C Saatchi's new campaign for Direct Line sees comedians including Chris ... Vickers BBDO (wrote Aviva 'goth') Trends are usually provoked by "what wins". When the sumptuous ... Kay. Even ads I thought were going to be funny and turn out not to be, like the current Aviva spot ...

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