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Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

officer at Aviva and president of The Marketing Society, gives her summary of last week's event....by Aviva. In essence, this is about developing a global framework requiring companies to produce an annual ...

Aviva's Amanda Mackenzie named Marketing Society president

Aviva's chief marketing and communications officer, Amanda Mackenzie, has been unveiled...provided an impressive example by becoming the first chief marketing officer of Aviva on its executive ...

Aviva gives away Premier League shirt sponsorship

Aviva will become the first commercial sponsor to hand over its shirt logo to a charity for a one...Aviva has been Norwich City Football Club's main club sponsor since 2008 and is handing over its ... . It is the fourth year running that Aviva has given away its Norwich City sponsorship to charities. However ... . Aviva works with the Railway Children as part of a five-year global "street-to-school" programme ...

Aviva partners with The Big Issue charity to support children

Aviva has teamed up with homeless charity The Big Issue to highlight the plight of children at risk...as part of a new initiative, Aviva Street to School, designed to help these children back into everyday life. The special edition continues a five-year global commitment by Aviva, valued at more than 1m ... September. Aviva has commissioned 100,000 copies of the supplement the first 50,000 will be given out ...

News brief: Aviva sheds jobs

Aviva is shedding 30 roles in its 750-strong Norwich Union marketing function as part of the group

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.