Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
, Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
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Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
02 Feb 2012 | by Amanda Mackenzie
officer at Aviva and president of The Marketing Society, gives her summary of last week's event....by Aviva. In essence, this is about developing a global framework requiring companies to produce an annual ...
Brand leaders predict little benefit from London 2012 Olympics
13 Jan 2012 | by Alex Brownsell
The research, carried out by Ipsos MORI, asked 100 board-level "captains of industry" at FTSE 350 companies, which include Aviva, Halfords, ITV, Sainsbury's, Rolls-Royce and Tesco, what effect they think the Olympic games would have on their business. Of the respondents, 66% claimed the Olympics would have "no ...
Aviva's Amanda Mackenzie named Marketing Society president
29 Nov 2011 | by Alex Brownsell
Aviva's chief marketing and communications officer, Amanda Mackenzie, has been unveiled...provided an impressive example by becoming the first chief marketing officer of Aviva on its executive ...
Aviva gives away Premier League shirt sponsorship
16 Nov 2011 | by Matthew Chapman
Aviva will become the first commercial sponsor to hand over its shirt logo to a charity for a one...Aviva has been Norwich City Football Club's main club sponsor since 2008 and is handing over its ... . It is the fourth year running that Aviva has given away its Norwich City sponsorship to charities. However ... . Aviva works with the Railway Children as part of a five-year global "street-to-school" programme ...
Prostate Cancer Charity recruits rugby stars for awareness push
02 Sep 2011 | by Ariane Osman
-header", which launches this season s Aviva Premiership at Twickenham on Saturday (3 September). Fans can also ...
More brands to sign up to Start sustainability initiative
22 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
P&G, Aviva and Virgin Money are among the latest brands to sign up for Start Day...The brands that have signed up to the initiative are P G, EDF, IBM, M S, Virgin Money, More Th n, Aviva, B Q, Birds Eye and Everything Everywhere. Start Today encourages consumers to take steps towards a more "sustainable lifestyle". The initiative is being steered by a partnership between Start ...
Marketing Society Awards for Excellence 2011: Employee engagement
07 Jun 2011
, commenting: 'You got a real sense that something was changing here.' HIGHLY COMMENDED Aviva Aviva's introduction of the brand promise, 'No one recognises you like Aviva', aimed to put staff and customers ...
Motorists warned about car insurance law changes in TV ad campaign
23 May 2011 | by Alex Brownsell
from insurance brands such as Aviva, Zurich, Allianz, RSA, More Th n and RBS. Mike Penning, road ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
