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Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
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Aviva takes different approach to life insurance ads
18 Jan 2011 | by John Reynolds
Aviva has launched an emotional TV ad that features comedian Paul Whitehouse as a dead man who...The ad, created by AMV BBDO, adopts a different approach to previous Aviva life insurance ads and is aimed at people who have lost a loved one. It is targeting the nearly 20 million people 39% of UK ... -death approach differs from previous Aviva Life Insurance campaigns, which have focused on the "what if ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
