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How social media is removing the barriers between corporate and consumer brands

7 Reckitt Benckiser J Sainsbury BP J Sainsbury BAE Systems 8 Aviva ...

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

MAYBE - Jan Gooding, Global marketing director, Aviva The one thing we know about social media is that news travels incredibly fast to huge numbers of people and inspires action. Any brand ... at Aviva has shown us the importance of listening and being prepared to engage authentically in this space ...

Unilever tops 2012 Marketing Society Awards nominations

, Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Aviva signs radio deal to promote health insurance

Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...-morning show. The sponsorship was negotiated by Aviva's media agency, Publicis Groupe's ZenithOptimedia ... , highlighting the services that Aviva offers, information on a range of health-related subjects ... . In January, Aviva launched an new ad, by Abbot Mead Vickers BBDO, starring 'The Fast Show' comic Paul ...

Rugby's first interactive app launched for RBS 6 Nations

Sun 5 Feb 15:00 Ireland v Wales Aviva Stadium Sat 11 Feb 16:00 Italy ... 13:30 Ireland v Italy Aviva Stadium Sat 25 Feb 16:00 England v ... :00 Ireland v Scotland Aviva Stadium Sun 11 Mar 15:00 France v England Stade ...

Brands eye a share of booming digital health sector

-leaders in the health data space,' adds Castell. Clear plans Aviva is a case in point. The health ... propositions at Aviva, UK Health, says the scheme, launched in 2009, is popular. 'Our research shows that just ... , adding that all of Aviva's health information is based on sound data. As Jones says: 'There has been a ...

Aviva to publish positive customer feedback in social media

Insurance specialist Aviva is to highlight positive customer comments in social media, using a...sites. Aviva has emphasised its customer service in recent advertising. The positive-only filtering ... at Aviva, said: "We ve been working with ServiceTick for a couple of years now and we like the way ...

Search begins for online video ad model

The Pool, a research initiative that started in the US backed by the likes of Hulu and CBS Interactive, will also be supported in the UK by the Starcom MediaVest Group and ZenithOptimedia clients Kronenbourg, Aviva, RAC and Research in Motion. After extensive consumer research of both long- and short ...

Trading Places: This week's people moves

on the Toyota and Aviva accounts as a digital planner. ( Campaign ) Rapier has appointed John Shaw ...

Telegraph to provide online coverage of athletics

TMG will provide live streaming of the Athletics Championship, which takes place in Doha between March 12 and 14, on Telegraph.co.uk/sport. The streaming and the event are sponsored by Aviva. TMG is also providing exclusive online coverage of England's matches in the hockey World Cup, which began ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.