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Unilever tops 2012 Marketing Society Awards nominations

, Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Aviva signs radio deal to promote health insurance

Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...-morning show. The sponsorship was negotiated by Aviva's media agency, Publicis Groupe's ZenithOptimedia ... , highlighting the services that Aviva offers, information on a range of health-related subjects ... . In January, Aviva launched an new ad, by Abbot Mead Vickers BBDO, starring 'The Fast Show' comic Paul ...

The Annual 2011: Top 10 celebrity ads

in his kitchen that really makes the spot. 7. Aviva, Paul Whitehouse OK, so Abbott Mead Vickers BBDO's Aviva campaign starring Whitehouse has been a bit hit and miss, but one spot ...

Aviva revamps Downton Abbey idents as Ofcom launches investigation

Aviva, the insurance brand, has modified the idents for its sponsorship of 'Downton Abbey...Aviva is the headline sponsor of 'Downton Abbey' as part of a wider deal covering ITV's drama ... motorcycle accident and lost his job as a result but was helped by Aviva because he had taken out income protection insurance. Aviva's idents have attracted criticism due to the downbeat tone jarring ...

MediaCom, ZenithOptimedia and Publicis battle for Cannes Media Lions

shortlisted for Aviva "you are the big picture" in the Financial Products and Services category and for its O2 ...

Media: Double Standards - 'London 2012 will be the making of digital OOH'

following the success of campaigns from Aviva and NatWest. As the home of the Javelin trains, St Pancras ...

Aviva takes different approach to life insurance ads

Aviva has launched an emotional TV ad that features comedian Paul Whitehouse as a dead man who...The ad, created by AMV BBDO, adopts a different approach to previous Aviva life insurance ads and is aimed at people who have lost a loved one. It is targeting the nearly 20 million people 39% of UK ... -death approach differs from previous Aviva Life Insurance campaigns, which have focused on the "what if ...

Aviva campaign offers customers five minutes of fame

Aviva is offering customers five minutes of fame by projecting their pictures on landmark buildings...), features real stories of Aviva customers, employees, business partners and communities, to convey ... their photograph at www.youarethebigpicture.com or via www.facebook.com/aviva . For the first 250,000 photos uploaded by members of the public, Aviva will donate 1 per image to Save the Children as part of its ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.