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Aviva has appointed Dare to handle its consolidated digital advertising account....The agency won the account after a competitive pitch against Razorfish, Weapon 7 and TMW. Aviva ... to consolidate into a single agency. Dare will now handle Aviva's consolidated digital account, also covering ... handles Aviva's advertising account, but is unaffected by the appointment. Separately, Aviva's review ...
Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...-morning show. The sponsorship was negotiated by Aviva's media agency, Publicis Groupe's ZenithOptimedia ... , highlighting the services that Aviva offers, information on a range of health-related subjects ... . In January, Aviva launched an new ad, by Abbot Mead Vickers BBDO, starring 'The Fast Show' comic Paul ...
Aviva, the sponsor of top-flight club rugby union, is targeting the forthcoming Wembley clash...-up act before the Wembley match to encourage a higher attendance. Aviva is also considering a series ... numbers to those at Twickenham. Aviva has been the sponsor of Premiership Rugby since 2009. Aviva ...
Aviva will become the first commercial sponsor to hand over its shirt logo to a charity for a one...Aviva has been Norwich City Football Club's main club sponsor since 2008 and is handing over its ... . It is the fourth year running that Aviva has given away its Norwich City sponsorship to charities. However ... . Aviva works with the Railway Children as part of a five-year global "street-to-school" programme ...
Aviva, the insurance brand, has modified the idents for its sponsorship of 'Downton Abbey...Aviva is the headline sponsor of 'Downton Abbey' as part of a wider deal covering ITV's drama ... motorcycle accident and lost his job as a result but was helped by Aviva because he had taken out income protection insurance. Aviva's idents have attracted criticism due to the downbeat tone jarring ...
Aviva faced a torrent of online criticism last Sunday after it ran adverts during ITV's Downton...After the flood of complaints about the adverts, Aviva was forced to issue a statement. 'We ... -fire hit, but what a disaster. You can tell Aviva's creatives wanted to devise the next Gold Blend or BT ... of the modern world. What was Aviva thinking in giving us such a hideous tale of motorbike accidents ...
Insurance specialist Aviva is to highlight positive customer comments in social media, using a...sites. Aviva has emphasised its customer service in recent advertising. The positive-only filtering ... at Aviva, said: "We ve been working with ServiceTick for a couple of years now and we like the way ...
Aviva has launched an emotional TV ad that features comedian Paul Whitehouse as a dead man who...The ad, created by AMV BBDO, adopts a different approach to previous Aviva life insurance ads and is aimed at people who have lost a loved one. It is targeting the nearly 20 million people 39% of UK ... -death approach differs from previous Aviva Life Insurance campaigns, which have focused on the "what if ...
Aviva has signed a deal to sponsor the Premiership Rugby channel on video-on-demand online.... The deal was brokered between Aviva s retained media agency, ZenithOptimedia, and digital sports specialist Perform. Heather Smith, head of sponsorship at Aviva, said: "Due to our strong presence at the forefront ... for us." Robert Gold, planning manager at ZenithOptimedia, said: "Aviva are a pioneer in their field ...
Aviva is offering customers five minutes of fame by projecting their pictures on landmark buildings...), features real stories of Aviva customers, employees, business partners and communities, to convey ... their photograph at www.youarethebigpicture.com or via www.facebook.com/aviva . For the first 250,000 photos uploaded by members of the public, Aviva will donate 1 per image to Save the Children as part of its ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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