Marketing heroes
18 Nov 2008 | by Nicola Clark
to be one of the most successful commercials BA has made. Amanda McKenzie, group marketing director, Aviva ...
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Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
group Aviva, which increased its marketing spend by 87% year on year as part of an ambitious rebranding campaign. Sally Shire, Aviva's group brand development director, says that the downturn made introducing ... of the Aviva brand, achieved ahead of all our internal targets, so our investment has served us very well ...
The week in marketing: 18 November
18 Nov 2008 | by Staff
Kennedy Amsterdam will run across TV, cinema, digital, banners and print channels. Aviva hires Gooding Insurer Aviva has expanded its marketing team ahead of the 2009 rebrand of Norwich Union. Jan Gooding has ...
McCain chips back health focus with £5m athletics tie
15 Jul 2008 | by Gemma Charles
Athletics' principal sponsor is insurance firm Aviva, whose sponsorship also expires in 2012. ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
left in no doubt that he still has great enthusiasm for the job in hand. 12. Amanda Mackenzie, Aviva ... services at BT, moved to Aviva from British Gas earlier this year. The flame-haired marketer, having ... on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ...
This Week: Marketing news from the national press
16 May 2007
launching a joint venture with the industry's biggest player, Aviva - The Guardian - Tobacco companies ...
British Performance Basketball hires Fast Track
09 May 2007 | by Staff
, which recently announced new business with Heineken UK, Aviva and Group 4 Securicor. ...
Top 100 online advertisers
21 Mar 2007 | by Gareth Jones
.22% 31,427,266 -16.58% 48 Aviva 1,301,000 178.41% 32.99% 3,943,426 316.69% 49 ING Direct ...
Aviva awards online work to Glue and Good Technology
22 Nov 2006 | by by Gareth Jones
LONDON - Insurance company Aviva has appointed Good Technology and Glue London to handle the £4m...the creative and strategic development of RAC on the web. Aviva declined to comment. Good Technology ... for the account in October. The appointment of Good Technology and Glue London comes after Aviva decided in June ...
Andrew Walmsley on digital: E-tailers should heed offline lessons
20 Sep 2006
Tesco now has more than 750,000 regular web shoppers, and posted in excess of £1bn in online revenue last year. Argos' home-delivered internet orders grew 46%, and 45% of Next Direct's sales now come online. The high street is not alone in feeling the pressure. Last week, insurer Aviva ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
