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TV Spot of the Month - Aviva/Norwich Union

Aviva/Norwich Union spend tops £5m for high-frequency rebrand campaign....The high-frequency rebranding campaign of Norwich Union to Aviva, featuring Bruce Willis and Macauley Culkin, plus some non-celebrities, in the new 60-second creatives, has so far cost about 1.8m ... days later. In total, during March, Aviva/Norwich Union has run 30 different ads and spent more than ...

Mindshare hires Armitage

Sword and Unilever. He has also had stints as head of brand development and communications for Aviva ...

Cheeze bolsters management team

comparison site Moneyfacts Group, after more than six years as head of partnerships at insurance group Aviva ...

Diffiniti wins £23.5m Sky digital account

total billings are less than what we spend, he said. Diffiniti has handled Aviva and Dell online ...

Diffiniti wins £23m Sky digital account

total billings are less than what we spend, he said. Diffiniti has handled Aviva and Dell online ...

Walker Media adds to its expanding digital division

with the primary responsibility for the digital activity of Barclays Insurance. Cordle previously worked for Aviva ...

Why 2006 was a watershed for digital

- Aegis digital umbrella Diffiniti scoops £26m Aviva digital account - Walker moves to staff up Walker ...

Unique Digital appoints Burgess as third partner

.com and Sainsbury's. The agency was recently involved in the pitch for the £26m Aviva digital account, which ...

Cocker rejoins Diffiniti as digital trading director

moves on to head the recently won £26m Aviva digital account at the agency..... Kennedy has now become senior account director for the Aviva digital business, which includes the Norwich ...

Online builds its brand reputation

branding tool. There are agency moves to change this perception. Following the Aviva digital account win ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.