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Major brands join forces in Start Today sustainability initiative

THEMES Aviva 'Start dejunking your trunk' B Q 'Start switching off automatically' British Gas ...

Marketers and the social divide

to spend money.' Aviva chief marketing officer Amanda Mackenzie is the only marketer in the top 20 ... Mackenzie, chief marketing officer, Aviva @amandamack6 Obi Felten, head of consumer marketing, Google ... in their resignation, just by seeing who is connecting with whom. AMANDA MACKENZIE, CHIEF MARKETING OFFICER, AVIVA ...

Marketing Society Awards for Excellence 2011: Marketer of the year

, O2; Amanda Mackenzie chief marketing and communications officer, Aviva Sponsored by Clear ...

Tesco Mobile edges out O2 in Net Promoter Score survey

" for the sector, while the home insurance sector, which included Aviva, AXA, Direct Line, More Th n, Swinton ...

Marketer of the Year 2011: Final four revealed

marketing and communications director at Aviva. Blakesley is credited with turning around the global ... -centric approach to marketing at Aviva. The shortlist was compiled through a combination of votes from readers ...

Marketing Society Marketer of the Year

these in his stride. AMANDA MACKENZIE, Chief marketing and communications director, Aviva Visionary ... Union under the global Aviva moniker. Since then, she has been the spearhead of a focus on brand activity that has led Aviva to adopt a more customer-centric approach to marketing. This has been evident ...

Special report on market research: A social insight

communicating, servicing and planning products,' says O2 UK marketing director Sally Cowdry. Aviva You are the Big Picture Last October, Aviva launched a global campaign, 'You are the Big Picture', designed ... Aviva'. This initiative encouraged members of the public to upload an image of themselves through a ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

director of Aviva. Each year these awards add to the industry's knowledge on marketing excellence ... director, Aviva, Craig Inglis, marketing director, John Lewis, Chris Jansen, marketing director British ...

Brand of the Year 2010

Christmas ads. All-in-all, a worthy winner. AVIVA Despite being more than 200 years old as a company, Aviva has shown it can move with the times. Its first global campaign, 'You are the big picture ... is why 40,000 photos were uploaded to the campaign's site in the first three weeks. Aviva is testament ...

Industry leaders vote John Lewis as brand of the year

The retailer was picked ahead of four other competitors on a shortlist consisting of Aviva, British Gas, Giffgaff (the brand launched by 02 last year) and Innocent. Over the past year John Lewis' profits have risen once more and its reputation for value has increased through its "never knowingly ...

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