02 Nov 2011
| by Gemma Charles
THEMES
Aviva 'Start dejunking your trunk'
B Q 'Start switching off automatically'
British Gas ...
15 Jul 2011
| by Adam Woods
to spend money.'
Aviva chief marketing officer Amanda Mackenzie is the only marketer in the top 20 ...
Mackenzie, chief marketing officer, Aviva
@amandamack6
Obi Felten, head of consumer marketing, Google ...
in their resignation, just by seeing who is connecting with whom.
AMANDA MACKENZIE, CHIEF MARKETING OFFICER, AVIVA ...
07 Jun 2011
, O2; Amanda Mackenzie chief marketing and communications officer, Aviva
Sponsored by Clear ...
18 May 2011
| by Oliver Luft
" for the sector, while the home insurance sector, which included Aviva, AXA, Direct Line, More Th n, Swinton ...
17 May 2011
| by Staff
marketing and communications director at Aviva.
Blakesley is credited with turning around the global ...
-centric approach to marketing at Aviva.
The shortlist was compiled through a combination of votes from readers ...
12 Apr 2011
| by Marketing Staff
these in his stride.
AMANDA MACKENZIE, Chief marketing and communications director, Aviva
Visionary ...
Union under the global Aviva moniker. Since then, she has been the spearhead of a focus on brand activity that has led Aviva to adopt a more customer-centric approach to marketing. This has been evident ...
18 Mar 2011
| by Mary Cowlett
communicating, servicing and planning products,' says O2 UK marketing director Sally Cowdry.
Aviva You are the Big Picture
Last October, Aviva launched a global campaign, 'You are the Big Picture', designed ...
Aviva'.
This initiative encouraged members of the public to upload an image of themselves through a ...
01 Feb 2011
| by Staff
director of Aviva. Each year these awards add to the industry's knowledge on marketing excellence ...
director, Aviva, Craig Inglis, marketing director, John Lewis, Chris Jansen, marketing director British ...
24 Nov 2010
| by Suzy Bashford
Christmas ads. All-in-all, a worthy winner.
AVIVA
Despite being more than 200 years old as a company, Aviva has shown it can move with the times. Its first global campaign, 'You are the big picture ...
is why 40,000 photos were uploaded to the campaign's site in the first three weeks. Aviva is testament ...
19 Nov 2010
| by Daniel Farey-Jones
The retailer was picked ahead of four other competitors on a shortlist consisting of Aviva, British Gas, Giffgaff (the brand launched by 02 last year) and Innocent.
Over the past year John Lewis' profits have risen once more and its reputation for value has increased through its "never knowingly ...