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Unilever tops 2012 Marketing Society Awards nominations

, Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Brands eye a share of booming digital health sector

-leaders in the health data space,' adds Castell. Clear plans Aviva is a case in point. The health ... propositions at Aviva, UK Health, says the scheme, launched in 2009, is popular. 'Our research shows that just ... , adding that all of Aviva's health information is based on sound data. As Jones says: 'There has been a ...

Marketers and the social divide

to spend money.' Aviva chief marketing officer Amanda Mackenzie is the only marketer in the top 20 ... Mackenzie, chief marketing officer, Aviva @amandamack6 Obi Felten, head of consumer marketing, Google ... in their resignation, just by seeing who is connecting with whom. AMANDA MACKENZIE, CHIEF MARKETING OFFICER, AVIVA ...

Tesco Mobile edges out O2 in Net Promoter Score survey

" for the sector, while the home insurance sector, which included Aviva, AXA, Direct Line, More Th n, Swinton ...

Business Superbrands: Microsoft topples Google

. Insurance giant Aviva, which rebranded from Norwich Union last year, is the second highest-grower. Supported by its high-budget campaign featuring A-list celebrities such as Bruce Willis and Ringo Starr, Aviva climbed from 315th place to 144 in the rankings. "We are very proud of the speed with which the Aviva ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs as a result of the global downturn. Aviva plans to make around 1,690 job cuts over 2009, while Swiss Re ...

Power 100 Marketers of 2008: 1-50

left in no doubt that he still has great enthusiasm for the job in hand. 12. Amanda Mackenzie, Aviva ... services at BT, moved to Aviva from British Gas earlier this year. The flame-haired marketer, having ... on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ...

Top 100 online advertisers

.22% 31,427,266 -16.58% 48 Aviva 1,301,000 178.41% 32.99% 3,943,426 316.69% 49 ING Direct ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.