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PRWeek Awards Shortlist 2011

Aviva - You Are the Big Picture for Aviva Clarion Communications (PR) Lakeside's Living Christmas ... Financial Services Blue Rubicon Aviva - You Are the Big Picture for Aviva Lansons Communications ... Finsbury Winning Friends in a Year of Change for Aviva Grayling 100,000 New Sales Prospects ...

Client view: Big picture, new perspectives

Aviva generated affinity and recognition for its brand using digital and social media as part...When a global consolidation programme brought the Aviva group businesses together under the Aviva ... Aviva employees had gone the extra mile for our customers. Of course, encouraging people to engage ... uploaded, Aviva donated 1 to Save the Children as part of our Street to School corporate responsibility ...

Chris Norton, Blue Rubicon: How to build trust online

and frequency of the conversation, turning a deluge of information into insight. When Aviva wanted to improve ... to engage people and ignite relationships with the brand. Aviva asked the public to donate a photo through ...

Capitalising on content

immersing themselves in local social media to the interactive element in Aviva's deceptively simple You ... of technicality we asked some of our clients like Aviva , Facebook and Experian , as well as some top digital ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.