Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
, Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
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Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...
Social Brands: How to be social
16 Feb 2012 | by John Owens
regulators. CASE STUDY - AVIVA'S 'YOU ARE THE BIG PICTURE' Objective To show the brand ... . Results Over the three-month campaign, Aviva gained around 100,000 fans on its Facebook page. An Aviva ...
Brands eye a share of booming digital health sector
30 Jan 2012 | by Sarah Shearman
-leaders in the health data space,' adds Castell. Clear plans Aviva is a case in point. The health ... propositions at Aviva, UK Health, says the scheme, launched in 2009, is popular. 'Our research shows that just ... , adding that all of Aviva's health information is based on sound data. As Jones says: 'There has been a ...
Hotwire snaps up Hitachi Data Systems EMEA account from Catalysis
13 Sep 2011 | by Sara Luker
. Hitachi Data Systems, whose clients include Lloyds TSB, Aviva and Ferrari, expanded its global footprint ...
PRWeek Awards Shortlist 2011
04 Aug 2011 | by PRWeek staff
Aviva - You Are the Big Picture for Aviva Clarion Communications (PR) Lakeside's Living Christmas ... Financial Services Blue Rubicon Aviva - You Are the Big Picture for Aviva Lansons Communications ... Finsbury Winning Friends in a Year of Change for Aviva Grayling 100,000 New Sales Prospects ...
Marketers and the social divide
15 Jul 2011 | by Adam Woods
to spend money.' Aviva chief marketing officer Amanda Mackenzie is the only marketer in the top 20 ... Mackenzie, chief marketing officer, Aviva @amandamack6 Obi Felten, head of consumer marketing, Google ... in their resignation, just by seeing who is connecting with whom. AMANDA MACKENZIE, CHIEF MARKETING OFFICER, AVIVA ...
Client view: Big picture, new perspectives
29 Jun 2011
Aviva generated affinity and recognition for its brand using digital and social media as part...When a global consolidation programme brought the Aviva group businesses together under the Aviva ... Aviva employees had gone the extra mile for our customers. Of course, encouraging people to engage ... uploaded, Aviva donated 1 to Save the Children as part of our Street to School corporate responsibility ...
Chris Norton, Blue Rubicon: How to build trust online
29 Jun 2011 | by Chris Norton
and frequency of the conversation, turning a deluge of information into insight. When Aviva wanted to improve ... to engage people and ignite relationships with the brand. Aviva asked the public to donate a photo through ...
Capitalising on content
28 Jun 2011
immersing themselves in local social media to the interactive element in Aviva's deceptively simple You ... of technicality we asked some of our clients like Aviva , Facebook and Experian , as well as some top digital ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
