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Power 100: The UK's top marketers

rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...

Unilever tops 2012 Marketing Society Awards nominations

, Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Social Brands: How to be social

regulators. CASE STUDY - AVIVA'S 'YOU ARE THE BIG PICTURE' Objective To show the brand ... . Results Over the three-month campaign, Aviva gained around 100,000 fans on its Facebook page. An Aviva ...

Brands eye a share of booming digital health sector

-leaders in the health data space,' adds Castell. Clear plans Aviva is a case in point. The health ... propositions at Aviva, UK Health, says the scheme, launched in 2009, is popular. 'Our research shows that just ... , adding that all of Aviva's health information is based on sound data. As Jones says: 'There has been a ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.