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group Aviva, which increased its marketing spend by 87% year on year as part of an ambitious rebranding campaign. Sally Shire, Aviva's group brand development director, says that the downturn made introducing ... of the Aviva brand, achieved ahead of all our internal targets, so our investment has served us very well ...
LONDON - Insurance giant Aviva has bolstered to its internal marketing team as its gears up for its...that best practice is maintained across Aviva's global marketing communications. Both marketers are set to join on 1 December. They will report directly to Aviva's chief marketing officer, Amanda Mackenzie. ...
group marketing director at Aviva, which owns Norwich Union and RAC....Mackenzie, whose global role will give her a seat on Aviva s executive committee, is joining at a difficult time for the group. Last November it cut its marketing team by 140 and its budget from 180m to 100m. It also axed several senior marketing roles in a restructure (Marketing, 20 November ...
company to join Aviva as group marketing director.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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