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Npower hires Axa's Britton to top marketing post

30 Jan 2012 | by Alex Brownsell

, before subsequently joining Aviva as interim brand, sponsorship and corporate responsibility director ...

The Annual 2011: Top 10 celebrity ads

16 Dec 2011 | by Staff

in his kitchen that really makes the spot. 7. Aviva, Paul Whitehouse OK, so Abbott Mead Vickers BBDO's Aviva campaign starring Whitehouse has been a bit hit and miss, but one spot ...

Major brands join forces in Start Today sustainability initiative

02 Nov 2011 | by Gemma Charles

THEMES Aviva 'Start dejunking your trunk' B Q 'Start switching off automatically' British Gas ...

Tesco Mobile edges out O2 in Net Promoter Score survey

18 May 2011 | by Oliver Luft

" for the sector, while the home insurance sector, which included Aviva, AXA, Direct Line, More Th n, Swinton ...

Marketer of the Year 2011: Final four revealed

17 May 2011 | by Staff

marketing and communications director at Aviva. Blakesley is credited with turning around the global ... -centric approach to marketing at Aviva. The shortlist was compiled through a combination of votes from readers ...

Marketing Society Marketer of the Year

12 Apr 2011 | by Marketing Staff

these in his stride. AMANDA MACKENZIE, Chief marketing and communications director, Aviva Visionary ... Union under the global Aviva moniker. Since then, she has been the spearhead of a focus on brand activity that has led Aviva to adopt a more customer-centric approach to marketing. This has been evident ...

Special report on market research: A social insight

18 Mar 2011 | by Mary Cowlett

communicating, servicing and planning products,' says O2 UK marketing director Sally Cowdry. Aviva You are the Big Picture Last October, Aviva launched a global campaign, 'You are the Big Picture', designed ... Aviva'. This initiative encouraged members of the public to upload an image of themselves through a ...

Close-Up: Return of the art of advertising conversations

11 Feb 2011 | by Anne Cassidy

tightly scripted ads for Aviva. M C Saatchi's new campaign for Direct Line sees comedians including Chris ... Vickers BBDO (wrote Aviva 'goth') Trends are usually provoked by "what wins". When the sumptuous ... Kay. Even ads I thought were going to be funny and turn out not to be, like the current Aviva spot ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

01 Feb 2011 | by Staff

director of Aviva. Each year these awards add to the industry's knowledge on marketing excellence ... director, Aviva, Craig Inglis, marketing director, John Lewis, Chris Jansen, marketing director British ...

Brand of the Year 2010

24 Nov 2010 | by Suzy Bashford

Christmas ads. All-in-all, a worthy winner. AVIVA Despite being more than 200 years old as a company, Aviva has shown it can move with the times. Its first global campaign, 'You are the big picture ... is why 40,000 photos were uploaded to the campaign's site in the first three weeks. Aviva is testament ...

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