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Power 100: The UK's top marketers

15 May 2012 | by Nicola Clark

rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

, Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

British Airways: building a brand, from the inside out

29 Jul 2011 | by Suzy Bashford

communications approach ahead of its global rebrand is Aviva. Jan Gooding, global marketing director ... of the activity's success will be how it has affected staff pride. - Aviva Bringing its brands together ... -loved, 300-year-old brand - Norwich Union - was an emotional issue. That's why Aviva management dedicated ...

Marketers and the social divide

15 Jul 2011 | by Adam Woods

to spend money.' Aviva chief marketing officer Amanda Mackenzie is the only marketer in the top 20 ... Mackenzie, chief marketing officer, Aviva @amandamack6 Obi Felten, head of consumer marketing, Google ... in their resignation, just by seeing who is connecting with whom. AMANDA MACKENZIE, CHIEF MARKETING OFFICER, AVIVA ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

01 Feb 2011 | by Staff

director of Aviva. Each year these awards add to the industry's knowledge on marketing excellence ... director, Aviva, Craig Inglis, marketing director, John Lewis, Chris Jansen, marketing director British ...

Battle of the brands

03 Nov 2010 | by Rachel Barnes

, a real-time snapshot after two weeks of voting reveals that Aviva, Giffgaff, Costa Coffee ... .' Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ... ,000 photos have been uploaded in the first three weeks. 'Aviva now has two-and-a-half times the sector ...

The best brands of 2010: choose your winner

21 Oct 2010 | by Staff

for its engineering excellence. AVIVA With its rebrand from Norwich Union firmly behind it, Aviva ... of Premiership rugby, Aviva recently embarked on its first global brand campaign. The initiative offers customers ...

Aviva replaces Guinness as £20m Premiership Rugby sponsor

07 Jul 2010 | by Joe Thomas

Aviva has replaced Guinness as the title sponsor of Premiership Rugby, having agreed a £20m four...of the 2010/11 Aviva Premiership Rugby season. The agency will also be responsible for developing and implementing a strategy to activate Aviva s rugby sponsorship, alongside their ongoing sponsorship of UK Athletics. Jon Varney, commercial director of Premiership Rugby, said: "Our partnership with Aviva marks ...

Editor's comment: Bold brands set creativity free

16 Jun 2010 | by Gareth Jones

This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...

Helen Edwards on Branding: Rebranding made easy

16 Jun 2010 | by Helen Edwards

Union is Aviva. No one tucks into a Marathon any more, but that doesn't stop them enjoying exactly ...

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