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The pitch was sparked by Norwich Union's parent company Aviva's £1.1bn acquisition of RAC in March. Brand Connection was the incumbent on Norwich Union for 21 years, while Vizeum handled RAC. Colin Webb, marketing director at Norwich Union General Insurance, said: "We are looking forward to building ...
The £5m campaign has been created by Abbot Mead Vickers BBDO and follows its recent acquisition by insurance group Aviva, which also owns the Norwich Union Insurance group. The 'More know how' ads have ... , poster and promotional ad campaign focusing on the RAC's breakdown service. Aviva combined most ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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