05 Sep 2011
| by Staff
work is not. It has some big and interesting brands on its client list - the likes of Asda, Aviva ...
29 Jul 2011
| by Suzy Bashford
communications approach ahead of its global rebrand is Aviva. Jan Gooding, global marketing director ...
of the activity's success will be how it has affected staff pride.
- Aviva
Bringing its brands together ...
-loved, 300-year-old brand - Norwich Union - was an emotional issue. That's why Aviva management dedicated ...
15 Jul 2011
| by Adam Woods
to spend money.'
Aviva chief marketing officer Amanda Mackenzie is the only marketer in the top 20 ...
Mackenzie, chief marketing officer, Aviva
@amandamack6
Obi Felten, head of consumer marketing, Google ...
in their resignation, just by seeing who is connecting with whom.
AMANDA MACKENZIE, CHIEF MARKETING OFFICER, AVIVA ...
26 May 2011
| by Sara Kimberley
appointment by the RAC, which is owned by the insurance giant Aviva, follows a shift in marketing strategy ...
on the RAC advertising business since 2005 and also handles brand advertising for Aviva s insurance range ...
01 Feb 2011
| by Staff
director of Aviva. Each year these awards add to the industry's knowledge on marketing excellence ...
director, Aviva, Craig Inglis, marketing director, John Lewis, Chris Jansen, marketing director British ...
03 Nov 2010
| by Rachel Barnes
, a real-time snapshot after two weeks of voting reveals that Aviva, Giffgaff, Costa Coffee ...
.'
Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ...
,000 photos have been uploaded in the first three weeks.
'Aviva now has two-and-a-half times the sector ...
21 Oct 2010
| by Staff
for its engineering excellence.
AVIVA
With its rebrand from Norwich Union firmly behind it, Aviva ...
of Premiership rugby, Aviva recently embarked on its first global brand campaign. The initiative offers customers ...
27 Jul 2010
| by Sarah Johnson
with a role in recruiting volunteers. BMW and Aviva take out ads in the supplement and the paper also ...
07 Jul 2010
| by Joe Thomas
Aviva has replaced Guinness as the title sponsor of Premiership Rugby, having agreed a £20m four...of the 2010/11 Aviva Premiership Rugby season.
The agency will also be responsible for developing and implementing a strategy to activate Aviva s rugby sponsorship, alongside their ongoing sponsorship of UK Athletics.
Jon Varney, commercial director of Premiership Rugby, said: "Our partnership with Aviva marks ...
16 Jun 2010
| by Gareth Jones
This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...