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Aviva hires Frank/H&K

Hill & Knowlton and Frank PR have both secured six-figure consumer briefs with Aviva-owned firms...as supporting the insurer's rebranding campaign to the Aviva name this year. At the same time, the agency ... relations at Norwich Union Insurance, said: 'As we moved to rebrand to Aviva, we saw an opportunity to look ...

Aviva to sponsor ITV Drama Premieres

LONDON - Aviva has struck a sponsorship deal with ITV Drama Premieres....awareness of Aviva's life insurance, investment, retirement and healthcare products. It will carry ... to the financial products needed at various life stages. It will include Aviva branding and directs viewers to its website. Previously Aviva has focused its marketing campaigns on motor and home insurance. The brand ...

Aviva to sponsor video-on-demand rugby

Aviva has signed a deal to sponsor the Premiership Rugby channel on video-on-demand online.... The deal was brokered between Aviva s retained media agency, ZenithOptimedia, and digital sports specialist Perform. Heather Smith, head of sponsorship at Aviva, said: "Due to our strong presence at the forefront ... for us." Robert Gold, planning manager at ZenithOptimedia, said: "Aviva are a pioneer in their field ...

Aviva completes digital agency line-up

LONDON - Aviva has completed the review of the £4m combined digital rosters for its Norwich Union

Starcom to tackle pan-Euro Aviva brief

Aviva, the insurance group, has hired Starcom to develop a pan-European strategy to promote its...Aviva is expected to spend £10 million on a multimedia campaign, which will run in the UK and other markets. Starcom was appointed after completing an initial consultancy project for Aviva ... pitch for Aviva's Norwich Union and RAC brands. Aviva bought the RAC in March. It wants to increase ...

Aviva launches Your Wellbeing customer magazine

LONDON - Aviva has appointed customer publisher Seven Squared to produce Your Wellbeing, a new...The magazine aims to demonstrate that Aviva is a health and wellbeing provider and not simply a health insurer. The magazine also actively encourages customers to engage with Aviva online ... by contributors, interviews with leading surgeons and Aviva customers who tell their individual stories. ...

Aviva calls £150m global pitch

LONDON - Aviva, the insurance giant, has kicked off a pitch for its estimated £150 million global...The review has been called with the aim of consolidating Aviva s media into one agency or network and affects all the 28 markets that the insurer operates in globally. Media planning and buying for the Aviva-owned RAC is included in the process. Aviva uses a variety of agencies from each of the five major global ...

Aviva strikes deal with ITV Drama Premieres

Aviva has struck a sponsorship deal with ITV Drama Premieres. The tie-up will begin next month

In Your Space trucks to showcase Aviva ads

LONDON - Outdoor media owner In Your Space has signed a three-month campaign with Aviva Car...Space, Aviva Car Insurance will be able to target motorists while they are in the perfect mindset. The Aviva campaign is running on a total of 210 ad sites, which In Your Space calls "high reach billboards ...

Aviva selects Diffiniti for £20m online business

LONDON - Aviva, owner of Norwich Union and RAC, has awarded Aegis agency Diffiniti its £20m digital...The review was called as part of Aviva's consolidation strategy in an effort to drive efficiency, following its acquisition of RAC last year. Over the past 12 months, Aviva has merged the £64m RAC ... account. Aviva is boosting spend on its RAC brand this year in a bid to boost its insurance customer ...

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