Aviva 'Aviva home insurance relaunch' by AMV BBDO
22 May 2012
Paul Whitehouse plays a goth in the latest Aviva ad by AMV BBDO...The aim of the campaign is to re-launch Aviva s "stress free" Home insurance. ...
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Agency roster: Aviva
01 Sep 2011 | by Staff
The agencies working across the various Aviva brands....Abbott Mead Vickers BBDO Advertising Albion London Advertising (Quote Me Happy brand) Kitcatt Nohr Digitas Global advertising (Aviva investors) CMW Global integrated advertising (Aviva investors) ZenithOptimedia Global media planning, buying and digital Email us with updates ...
Aviva 'Aviva MultiCar' by Abbott Mead Vickers BBDO
04 Jan 2012
Abbott Mead Vickers BBDO has created an integrated campaign to support the launch of Aviva's new...The new ad is the latest in the current campaign in which Paul Whitehouse plays a range of Aviva customers. His latest character is a fishing fanatic. ...
Aviva 'detector' by AMV BBDO
08 Feb 2012
The latest ad for Aviva car insurance introduces a new Paul Whitehouse character, a Lancastrian...The spot, by Abbott Mead Vickers BBDO, promotes Aviva s new online deal. "Eddie" will also appear in two more ads planned for this year. The spot was written by Dave Buchanan and art directed by Mike Hannett. It was directed by Declan Lowney through HSI. ...
Aviva plots digital roster overhaul
01 Mar 2012 | by Sara Kimberley
Aviva has called a review of its digital agency arrangements as the insurer looks to consolidate...life cover and direct services insurance portfolio. Aviva currently works with a number of agencies ... Aviva s advertising account. News of the review follows a separate web-build pitch at the end of last year. Agencies are waiting for the result on this process. It also follows Aviva s decision to call ...
Aviva 'paving the way' by Balloon Dog
27 Jul 2011
The Olympic champions Christine Ohuruogu and Darren Campbell feature in a new ad for Aviva...The ad, created by Balloon Dog, shows athletes' preparations for next year's Games, with each of their journeys depicted by a yellow track. It celebrates the fact that Aviva has now been supporting British athletes for more than a decade. Stars included in the ad are the Olympic 400m gold-medallist Ohuruogu ...
Aviva investment division reviews global creative
03 Feb 2011 | by Sara Kimberley
Aviva is holding a review of its global advertising arrangements for its investment division....such as Independent Financial Advisors (IFA). The review is being led by Aviva s global marketing and corporate affairs director Paul Lockstone. The review follows the departure of Aviva Investors global marketing ... . Aviva, which spent 11.7m on direct marketing last year according to The Nielsen Company, currently uses ...
CMW lands global brief for Aviva's investment division
18 Nov 2010 | by Matt Williams
Aviva has appointed CMW to handle the global integrated advertising for its investment arm....by Jennifer Horner, the global marketing director for Aviva Investors. CMW will now be responsible for developing a global positioning and brand strategy for Aviva Investors that will launch in the first quarter ... 's appointment marks the first time that Aviva has used an agency to work on global campaigns specifically ...
CST The Gate snares Aviva's Mugliston as chief executive
22 Sep 2011 | by Sara Kimberley
CST The Gate has poached Aviva's global brand director, Luke Mugliston, to become its chief..., the managing director, becomes chairman. Mugliston leaves Aviva after seven years, during which time ... Tim Lindsay. Mugliston said: "While I am sad to leave Aviva, I always planned to come back ...
Aviva 'for the love of your home' by AMV BBDO
26 Jan 2012
Aviva has released a set of idents for its partnership with the Home channel to advertise its home
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
