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Aviva has called a review of its digital agency arrangements as the insurer looks to consolidate...life cover and direct services insurance portfolio. Aviva currently works with a number of agencies ... Aviva s advertising account. News of the review follows a separate web-build pitch at the end of last year. Agencies are waiting for the result on this process. It also follows Aviva s decision to call ...
LONDON - Insurance giant Aviva has added advertising agency The Gate to its roster. The Gate...Last month the company announced the beginning of a two-year project to phase out the Norwich Union brand in favour of Aviva. Recently-appointed group marketing director Amanda MacKenzie will oversee the transition. The appointment of The Gate to the Norwich Union Life and Collective Insurance ...
Aviva has appointed Dare to handle its consolidated digital advertising account....The agency won the account after a competitive pitch against Razorfish, Weapon 7 and TMW. Aviva ... to consolidate into a single agency. Dare will now handle Aviva's consolidated digital account, also covering ... handles Aviva's advertising account, but is unaffected by the appointment. Separately, Aviva's review ...
Aviva is holding a review of its global advertising arrangements for its investment division....such as Independent Financial Advisors (IFA). The review is being led by Aviva s global marketing and corporate affairs director Paul Lockstone. The review follows the departure of Aviva Investors global marketing ... . Aviva, which spent 11.7m on direct marketing last year according to The Nielsen Company, currently uses ...
Aviva's chief marketing and communications officer, Amanda Mackenzie, has been unveiled...provided an impressive example by becoming the first chief marketing officer of Aviva on its executive ...
Aviva has appointed CMW to handle the global integrated advertising for its investment arm....by Jennifer Horner, the global marketing director for Aviva Investors. CMW will now be responsible for developing a global positioning and brand strategy for Aviva Investors that will launch in the first quarter ... 's appointment marks the first time that Aviva has used an agency to work on global campaigns specifically ...
Aviva has appointed Kitcatt Nohr Digitas to handle the global advertising account for its...independent financial advisors. The review, which began in February, was led by the Aviva global marketing and corporate affairs director, Paul Lockstone. It follows the appointment of CMW to handle Aviva's global digital activity last November. Abbott Mead Vickers BBDO, which creates Aviva's consumer facing ...
Aviva has appointed Albion London to handle the advertising for the launch of its new online car...Aviva's Quote Me Happy brand, which allows customers to buy and manage Aviva motor insurance online. Launched last month, the service will be marketed as distinct from the main Aviva brand. It has been ... in 2003. The line was scrapped in 2007 and Norwich Union was subsequently rebranded as Aviva. However ...
LONDON - Aviva, the insurance giant, has appointed Publicis Groupe's ZenithOptimedia to handle its...ZenithOptimedia will now assume control of all Aviva's global media planning, buying and digital ... to Aviva last June. The new business win will include the media requirements for the Aviva-owned motoring company RAC. At present, Omnicom handles Aviva's 50m media business in the UK, the company's biggest ...
LONDON - Aviva, the insurance giant formerly known as Norwich Union in the UK, has called a review...into one agency or network. It will include the media requirements for the Aviva-owned motoring company RAC. At present, Omnicom handles Aviva's 50m media business in the UK, the company's biggest advertising market ... process is being led from Aviva's London headquarters by marketing operations director Jan Gooding. She ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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