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Aviva has shortlisted six agencies for its £4 million Norwich Union digital advertising pitch
Aviva, the insurance group, has hired Starcom to develop a pan-European strategy to promote its...Aviva is expected to spend £10 million on a multimedia campaign, which will run in the UK and other markets. Starcom was appointed after completing an initial consultancy project for Aviva ... pitch for Aviva's Norwich Union and RAC brands. Aviva bought the RAC in March. It wants to increase ...
LONDON - Aviva, the UK insurance provider, is on the hunt for an agency to handle the direct...for the business, with a decision expected towards the end of October. Aviva currently works with a number ... Dog. Agencies have shared activity for Aviva's investment arm on a project basis. The company ... businesses and consumers. Aviva's investment arm is one of the UK's leading providers of investment ...
director at Aviva, the owner of Norwich Union and RAC. Mackenzie will join on 3 March in a global role
Aviva, the insurance group, has signed a deal to sponsor ITV Drama Premieres....Idents, carrying the line "for life's little dreams", will air in July to build awareness of Aviva's life insurance, investment, retirement and healthcare products. The deal follows Aviva's high-profile name change campaign, featuring a range of celebrities, through Abbott Mead Vickers BBDO. ...
Aviva, the insurance group that owns Norwich Union and the RAC, has called a review of its £4...Union Direct and Norwich Union Life tasks. Last week, Aviva appointed Amanda MacKenzie as its marketing director. She is due to join the company in March. Aviva declined to comment. ...
LONDON - Aviva, the insurance group that owns Norwich Union and the RAC, has called a review of its...Union Direct and Norwich Union Life tasks. Last week, Aviva appointed Amanda MacKenzie as its marketing director. She is due to join the company in March. Aviva declined to comment. ...
to communicate Aviva's name change from Norwich Union....The campaign, by AMV BBDO will run across TV, print, outdoor and online media for six months. The first TV execution, which launched today, sees the start asking themselves "would this have happened if my name had been...?" Amanda Mackenzie, chief marketing officer at Aviva, said: "As our business ...
Aviva has saved vast sums of money on its latest rebranding advertising campaign because
John Kitson, the sales and marketing director for Aviva's general insurance business, is set
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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