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I have a mantra that my father told me when I was a child: 'Embrace change, because it's coming anyway.'
LONDON - Aviva is to launch its first global marketing campaign as it positions the brand...The ads are intended to demonstrate that Aviva, which will replace the Norwich Union brand in the UK from 1 June, listens to its customers and delivers a tailored service. According to Aviva's group ... , such as Bruce Willis, who is currently starring in ads promoting Norwich Union's rebrand to Aviva. ...
LONDON - Aviva has struck a sponsorship deal with ITV Drama Premieres....awareness of Aviva's life insurance, investment, retirement and healthcare products. It will carry ... to the financial products needed at various life stages. It will include Aviva branding and directs viewers to its website. Previously Aviva has focused its marketing campaigns on motor and home insurance. The brand ...
Aviva has signed a deal to sponsor the Premiership Rugby channel on video-on-demand online.... The deal was brokered between Aviva s retained media agency, ZenithOptimedia, and digital sports specialist Perform. Heather Smith, head of sponsorship at Aviva, said: "Due to our strong presence at the forefront ... for us." Robert Gold, planning manager at ZenithOptimedia, said: "Aviva are a pioneer in their field ...
as Sally Shire, group brand development director at Aviva, is about to explain the rationale behind her...-change to Aviva. It has incurred the wrath of shareholders who, at last week's annual general meeting, accused ... enabled Aviva to achieve a bigger bang for [its] buck'. This also meant the campaign could be sustained ... .' Aviva has responded to its critics by pointing out that awareness of the new brand rose sharply ...
LONDON - Aviva shareholders have attacked the company for 'squandering their money' on the firm...to Aviva and feature celebrities such as Ringo Starr and Bruce Willis who have also changed their names ... .' An Aviva spokeswoman played down the reports, claiming the rebrand advertising was only touched upon twice ... also pointed to a recent report by agency Brand Finance, which ranked Aviva as the fourth most valuable ...
LONDON - Insurance company Aviva is reviewing its £150 million global media planning and buying...the various markets that it operates in globally. The review is being handled by Amanda Mackenzie, Aviva group marketing director. OMD won the UK media planning and buying account for Aviva in 2005. Aviva said it 'made sense to take a strategic approach' as it moves towards a global brand. Aviva ...
LONDON - John Kitson, the sales and marketing director responsible for Aviva's general insurance...-fareast-language:#0400; mso-bidi-language:#0400;} Kitson joined Aviva from Norwich Union. He has worked ... Aviva rebrand. Kitson said: This is a personal choice to have a rest, go fishing, write a book, go to Norwich City FC away games, and take stock.' The Aviva sales and marketing team will be restructured ...
LONDON - Aviva has appointed customer publisher Seven Squared to produce Your Wellbeing, a new...The magazine aims to demonstrate that Aviva is a health and wellbeing provider and not simply a health insurer. The magazine also actively encourages customers to engage with Aviva online ... by contributors, interviews with leading surgeons and Aviva customers who tell their individual stories. ...
Aviva's chief marketing and communications officer, Amanda Mackenzie, has been unveiled...provided an impressive example by becoming the first chief marketing officer of Aviva on its executive ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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