IPG agency hit by Aviva loss
13 Dec 2005 | by Media Week
account to OMD UK, as part of the £75m Aviva pitch....the £11m RAC account in the Aviva review. ...
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Aviva, the umbrella brand for Norwich Union and the RAC, has chosen a list of agencies to pitch...Latitude. It is likely that Aviva will centralise the digital account into one agency as it did ... -the-line and online pitches have been sparked by the £1.1bn acquisition of the RAC last March. Aviva is looking ...
account to OMD UK, as part of the £75m Aviva pitch....the £11m RAC account in the Aviva review. ...
Aegis-owned digital agency Diffiniti has won the £26m merged Aviva digital account after a final...of the Aviva account follows a pitch that also involved Starcom Digital, OMD Digital, All Response Media ... . The contract will run for two years subject to review. Aviva said the decision to appoint Diffiniti was taken ... the entire digital media mix effectively." Aviva awarded its £75m above-the-line media planning and buying ...
OMD UK has won the media planning and buying account for Aviva, covering the Norwich Union and RAC...The win marks the end of a fiercely contested pitch that consolidated Aviva's two main accounts ... :cia was also involved in the pitch. Starcom was recently appointed by Aviva to handle a £10m media marketing ... and RAC brands. The media review was called after the £1.1bn takeover of the RAC by Aviva in March ...
Aegis-owned digital agency Diffiniti has won the £26m merged Aviva digital account after a final...The movement of the Aviva account follows a pitch that also involved Starcom Digital, OMD Digital ... . Aviva said the decision to appoint Diffiniti was taken to consolidate activity within a single agency ... , and we have confidence in their ability to manage the entire digital media mix effectively." Aviva ...
Insurance giant Aviva is reviewing its £64m Norwich Union media planning and buying account, held...acquired and is held by Vizeum. Aviva has held a series of "chemistry" sessions with leading agencies ... , but Aviva will be now reviewing media activities across the group following the acquisition of the RAC. A ... process due to the integration of the RAC into the company." Aviva purchased the rescue service for £1 ...
Aviva/Norwich Union spend tops £5m for high-frequency rebrand campaign....The high-frequency rebranding campaign of Norwich Union to Aviva, featuring Bruce Willis and Macauley Culkin, plus some non-celebrities, in the new 60-second creatives, has so far cost about 1.8m ... days later. In total, during March, Aviva/Norwich Union has run 30 different ads and spent more than ...
WPP, Publicis, Groupe, Aegis, Interpublic, Nokia, Magic 105.4, Buongiorno, Ocean Outdoor, Aviva...for the £26m Aviva digital account has been further reduced to Aegis-owned digital agency Diffiniti ...
Aviva is reviewing its £26m Norwich Union and RAC online accounts, following its above...holds the RAC account. Aviva is believed to be looking to consolidate both accounts into one agency, as it did with the main media business. Aviva awarded its £75m above-the-line account to OMD in December ... business into the agency. Both pitches have been sparked by Aviva's acquisition of RAC in March. The brief ...
Aviva is reviewing its £26m Norwich Union and RAC online accounts, following on from its above...holds the RAC account. Aviva is believed to be looking to consolidate both accounts into one agency as it did with the main media business. Aviva awarded its £75m above-the-line account to OMD in December ... business into the agency. Both pitches have been sparked by Aviva's acquisition of RAC in March ...
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