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Aegis-owned digital agency Diffiniti has won the £26m merged Aviva digital account after a final...of the Aviva account follows a pitch that also involved Starcom Digital, OMD Digital, All Response Media ... . The contract will run for two years subject to review. Aviva said the decision to appoint Diffiniti was taken ... the entire digital media mix effectively." Aviva awarded its £75m above-the-line media planning and buying ...
LONDON - Insurance company Aviva is reviewing its £150 million global media planning and buying...the various markets that it operates in globally. The review is being handled by Amanda Mackenzie, Aviva group marketing director. OMD won the UK media planning and buying account for Aviva in 2005. Aviva said it 'made sense to take a strategic approach' as it moves towards a global brand. Aviva ...
LONDON - Aviva, the UK insurance provider, is on the hunt for an agency to handle the direct...for the business, with a decision expected towards the end of October. Aviva currently works with a number ... Dog. Agencies have shared activity for Aviva's investment arm on a project basis. The company ... businesses and consumers. Aviva's investment arm is one of the UK's leading providers of investment ...
LONDON - John Kitson, the sales and marketing director responsible for Aviva's general insurance...-fareast-language:#0400; mso-bidi-language:#0400;} Kitson joined Aviva from Norwich Union. He has worked ... Aviva rebrand. Kitson said: This is a personal choice to have a rest, go fishing, write a book, go to Norwich City FC away games, and take stock.' The Aviva sales and marketing team will be restructured ...
Aviva has bolstered its comms team by bringing in Brunswick's Nigel Prideaux as group comms...responsibility for Aviva's corporate media relations and internal communications worldwide. Prideaux was most recently a partner at City PR agency Brunswick, where he worked on Aviva's takeover of RAC in 2005. He ... , currently group external affairs director, will take up the new role of corporate affairs director for Aviva ...
LONDON - Aviva has appointed customer publisher Seven Squared to produce Your Wellbeing, a new...The magazine aims to demonstrate that Aviva is a health and wellbeing provider and not simply a health insurer. The magazine also actively encourages customers to engage with Aviva online ... by contributors, interviews with leading surgeons and Aviva customers who tell their individual stories. ...
LONDON - Aviva, the insurance company, has appointed independent research company Fast Track...Aviva said its current sponsorship activity was developed to meet specific objectives in certain ... for the company globally, as it aims to create further opportunities. The company currently sponsors Aviva Ballkids at The Australian Open, badminton s Aviva Singapore Open, the Aviva CofCo China Masters, and title ...
Aviva is projecting giant portraits of its customers on to landmark buildings in six cites around...situations through a quick insurance service from Aviva. People can upload their photograph at www.youarethebigpicture.com or via the Aviva Facebook page. For the first 250,000 photos uploaded by the public, Aviva will donate 1 ...
LONDON - Aviva, the insurance giant, has kicked off a pitch for its estimated £150 million global...The review has been called with the aim of consolidating Aviva s media into one agency or network and affects all the 28 markets that the insurer operates in globally. Media planning and buying for the Aviva-owned RAC is included in the process. Aviva uses a variety of agencies from each of the five major global ...
Aviva's chief marketing and communications officer, Amanda Mackenzie, has been unveiled...provided an impressive example by becoming the first chief marketing officer of Aviva on its executive ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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