Editor's Comment: Unilever's Paul Polman: a CEO worth every penny
09 May 2012 | by Noelle McElhatton, Noelle.McElhatton@haymarket.com
It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp
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Novartis chooses Joshua for functional foods launch
02 Sep 1999 | by IAN DARBY
its new functional food range, Aviva....Novartis Consumer Health is turning to direct marketing in a bid to overcome consumer fears about its new functional food range, Aviva. Aviva launches in October with products which ... awareness. Novartis hopes that the launch of Aviva will expand the functional foods market, which ...
The pitfalls of adopting a new brand name
08 Jul 2008 | by Suzy Bashford
to be replaced by the less patriotic-sounding Aviva, which its senior management argues will allow it to shake...the wrong reasons. However, Aviva brand development director Sally Shire identifies key differences ... believes will make the change a success. Not least of these, she says, is that 'Aviva is already a ... that has such a strong heritage in Britain. Consequently, the Aviva name is being phased in slowly ...
McCain ends commercial partnership with UK Athletics
11 Jan 2012 | by John Reynolds
. The commercial relationship between Aviva and UK Athletics is up for renewal this year. Aviva has been a ...
Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...
And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more
03 Apr 2009 | by Caroline Lovell
in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs as a result of the global downturn. Aviva plans to make around 1,690 job cuts over 2009, while Swiss Re ...
Guinness becomes Six Nations' first beer partner
21 Jan 2011 | by John Reynolds
, until it was replaced by Aviva . Guinness also has existing sponsorship deals with the respective ...
McCain chips back health focus with £5m athletics tie
15 Jul 2008 | by Gemma Charles
Athletics' principal sponsor is insurance firm Aviva, whose sponsorship also expires in 2012. ...
Editor's comment: Bold brands set creativity free
16 Jun 2010 | by Gareth Jones
This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
