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LONDON - Aviva has struck a sponsorship deal with ITV Drama Premieres....awareness of Aviva's life insurance, investment, retirement and healthcare products. It will carry ... to the financial products needed at various life stages. It will include Aviva branding and directs viewers to its website. Previously Aviva has focused its marketing campaigns on motor and home insurance. The brand ...
Aviva has signed a deal to sponsor the Premiership Rugby channel on video-on-demand online.... The deal was brokered between Aviva s retained media agency, ZenithOptimedia, and digital sports specialist Perform. Heather Smith, head of sponsorship at Aviva, said: "Due to our strong presence at the forefront ... for us." Robert Gold, planning manager at ZenithOptimedia, said: "Aviva are a pioneer in their field ...
Aviva has appointed Dare to handle its consolidated digital advertising account....The agency won the account after a competitive pitch against Razorfish, Weapon 7 and TMW. Aviva ... to consolidate into a single agency. Dare will now handle Aviva's consolidated digital account, also covering ... handles Aviva's advertising account, but is unaffected by the appointment. Separately, Aviva's review ...
LONDON - Insurance company Aviva is reviewing its £150 million global media planning and buying...the various markets that it operates in globally. The review is being handled by Amanda Mackenzie, Aviva group marketing director. OMD won the UK media planning and buying account for Aviva in 2005. Aviva said it 'made sense to take a strategic approach' as it moves towards a global brand. Aviva ...
LONDON - Aviva has appointed customer publisher Seven Squared to produce Your Wellbeing, a new...The magazine aims to demonstrate that Aviva is a health and wellbeing provider and not simply a health insurer. The magazine also actively encourages customers to engage with Aviva online ... by contributors, interviews with leading surgeons and Aviva customers who tell their individual stories. ...
LONDON - Aviva, the insurance company, has appointed independent research company Fast Track...Aviva said its current sponsorship activity was developed to meet specific objectives in certain ... for the company globally, as it aims to create further opportunities. The company currently sponsors Aviva Ballkids at The Australian Open, badminton s Aviva Singapore Open, the Aviva CofCo China Masters, and title ...
Aviva will become the first commercial sponsor to hand over its shirt logo to a charity for a one...Aviva has been Norwich City Football Club's main club sponsor since 2008 and is handing over its ... . It is the fourth year running that Aviva has given away its Norwich City sponsorship to charities. However ... . Aviva works with the Railway Children as part of a five-year global "street-to-school" programme ...
LONDON – Aviva, the financial services group, has appointed Karen Earl Sponsorship to manage its...sponsorship of Caffari's attempt to sail solo non-stop around the world. Aviva, which owns the Norwich ... progressive way. The savings, insurance and investment company believes Caffari and The Aviva Challenge epitomise this. Stephen Pain, Aviva group corporate affairs director, said: "We chose to appoint Karen ...
LONDON - Outdoor media owner In Your Space has signed a three-month campaign with Aviva Car...Space, Aviva Car Insurance will be able to target motorists while they are in the perfect mindset. The Aviva campaign is running on a total of 210 ad sites, which In Your Space calls "high reach billboards ...
LONDON - Aviva, owner of Norwich Union and RAC, has awarded Aegis agency Diffiniti its £20m digital...The review was called as part of Aviva's consolidation strategy in an effort to drive efficiency, following its acquisition of RAC last year. Over the past 12 months, Aviva has merged the £64m RAC ... account. Aviva is boosting spend on its RAC brand this year in a bid to boost its insurance customer ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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