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And in the real world... Apple iPhone, Aviva, GM, beer and more

than 20,000 by 2010. Source: Financial Times Aviva's shares jumped 5 per cent after market concerns ...

Client view: Big picture, new perspectives

Aviva generated affinity and recognition for its brand using digital and social media as part...When a global consolidation programme brought the Aviva group businesses together under the Aviva ... Aviva employees had gone the extra mile for our customers. Of course, encouraging people to engage ... uploaded, Aviva donated 1 to Save the Children as part of our Street to School corporate responsibility ...

Business Superbrands: Microsoft topples Google

. Insurance giant Aviva, which rebranded from Norwich Union last year, is the second highest-grower. Supported by its high-budget campaign featuring A-list celebrities such as Bruce Willis and Ringo Starr, Aviva climbed from 315th place to 144 in the rankings. "We are very proud of the speed with which the Aviva ...

Capitalising on content

immersing themselves in local social media to the interactive element in Aviva's deceptively simple You ... of technicality we asked some of our clients like Aviva , Facebook and Experian , as well as some top digital ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs as a result of the global downturn. Aviva plans to make around 1,690 job cuts over 2009, while Swiss Re ...

Editor's comment: Bold brands set creativity free

This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...

Power 100: The UK's top marketers

rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...

Hotwire snaps up Hitachi Data Systems EMEA account from Catalysis

. Hitachi Data Systems, whose clients include Lloyds TSB, Aviva and Ferrari, expanded its global footprint ...

PRWeek Awards Shortlist 2011

Aviva - You Are the Big Picture for Aviva Clarion Communications (PR) Lakeside's Living Christmas ... Financial Services Blue Rubicon Aviva - You Are the Big Picture for Aviva Lansons Communications ... Finsbury Winning Friends in a Year of Change for Aviva Grayling 100,000 New Sales Prospects ...

Chris Norton, Blue Rubicon: How to build trust online

and frequency of the conversation, turning a deluge of information into insight. When Aviva wanted to improve ... to engage people and ignite relationships with the brand. Aviva asked the public to donate a photo through ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.