The Week: People News - Aviva appoints Mackenzie
25 Jan 2008
director at Aviva, the owner of Norwich Union and RAC. Mackenzie will join on 3 March in a global role
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Amanda Mackenzie quits British Gas for Aviva
21 Jan 2008 | by Jeremy Lee
company to join Aviva as group marketing director.
Aviva hires British Gas' Jan Gooding for senior marketing role
13 Nov 2008 | by Alex Brownsell
LONDON - Insurance giant Aviva has bolstered to its internal marketing team as its gears up for its...that best practice is maintained across Aviva's global marketing communications. Both marketers are set to join on 1 December. They will report directly to Aviva's chief marketing officer, Amanda Mackenzie. ...
Mackenzie departs British Gas to take up top Aviva group role
22 Jan 2008 | by Ed Kemp
group marketing director at Aviva, which owns Norwich Union and RAC....Mackenzie, whose global role will give her a seat on Aviva s executive committee, is joining at a difficult time for the group. Last November it cut its marketing team by 140 and its budget from 180m to 100m. It also axed several senior marketing roles in a restructure (Marketing, 20 November ...
Marketer of the Year 2011: Final four revealed
17 May 2011 | by Staff
marketing and communications director at Aviva. Blakesley is credited with turning around the global ... -centric approach to marketing at Aviva. The shortlist was compiled through a combination of votes from readers ...
Campaign Annual 2009 - Top 10 celebrity ads
10 Dec 2009
Jamie Oliver 4Creative 5. Aviva Direct insurance - starring Paul Whitehouse Abbott Mead ...
And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more
03 Apr 2009 | by Caroline Lovell
in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs as a result of the global downturn. Aviva plans to make around 1,690 job cuts over 2009, while Swiss Re ...
Editor's comment: Bold brands set creativity free
16 Jun 2010 | by Gareth Jones
This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...
Npower hires Axa's Britton to top marketing post
30 Jan 2012 | by Alex Brownsell
, before subsequently joining Aviva as interim brand, sponsorship and corporate responsibility director ...
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